MINI CASE MARKETING ETHICS - The Pizza Puzzle Study

MINI MARKETING ETHICS - The Pizza Puzzle - Case Study Example The utilisation of deceptive advertising creates an ethical issue regarding the disclosure of information to the client. The clients are made to believe that the product they are using come from a different place than the hotel itself. It is the obligation of the organisation to present true information to its clients for purposes of ensuring the customers know the truth. Since the customers have shown some preference of pizzas made from outside the hotel, selling them pizzas from other places that they don’t know could have the same resistance. The members of staff who will be delivering the pizzas will also face the challenge of some customers detecting them as it would be difficult for an external organisation to deliver a pizza inside a hotel room. This means that the customers will continue to purchase from other known establishments. The decision making process regarding the adoption of the proposal being brought about by the food services manager requires the consideration of different aspects. It is essential to have a team of different individuals who will bring the various issues into the discussion for consideration before adopting the method to use. The team would comprise of the following individuals The general manager – this individual will act as the leader of the teams and present his views regarding the suggested method. He will stand-in for the organisation and presenting the interests of the organisation in considering various matters related to the suggestion. These could include the costs of adopting the suggested approach in marketing the product The food services manager – this is the person who has cropped up the idea and must be present in order to explain to the team why she considers the inclusion of this marketing strategy relatively necessary for the organisation. While the idea has been presented to the organisation as a concern for the food services department,

The gaze (research paper) Essay Example | Topics and Well Written Essays - 2250 words

The gaze (research paper) - Essay Example (Mabry, 2001) The key aim of the research is to analyze the set of images from â€Å"Seven Year Itch† movie, with Marilyn Monroe starring in it. The image has become the classics of glamour photography, and it is often regarded by the gaze concept admirers as the brightest example of male domination over women. Therefore, the research is aimed at studying the different aspects of the image. Additionally the proper visual analysis is performed for differentiating the male gaze and dominance, from the natural female necessity to stay attractive and perfect looking. The key steps of the research will involve review of the image origin jointly with the relevance of the movie plot, and its relation to the Male Gaze concept. The key idea of the movie fragment is reviewed in order to realize the message. Then, there is a need to switch the research accent to the purely artistic factors, such as composition, framing, and other technical parameters. These are needed to realize the perc eption patterns and principles, i.e. how do the viewers have their look at the image. These aspects will be essential for analyzing the still from the male gaze perspective, as well as explaining the eroticism of the image with a barelegged girl. The interpretive possibilities, offered by the gaze concept are closely linked with the visual perception of a heterosexual man, and it is stated that men start looking through any image in accordance with its erotic composition. On the other hand, visual perception patterns of these images do not violate the standard perception rules, and this concept will be regarded in the paper as well. Theoretic Analysis Considering the theoretic approaches of the male gaze concept, and analysis of the image from the gaze perspective, the psychoanalysis angle should be taken into account. Since cinema provides numerous variants of visual pleasure, the scopophilia (which presupposes enjoying the views of a human body) is one of the key components of the sexuality in general (It is stated that Freud regarded scopophilia as one of the key instinctive components of sexual behavior). In the light of this fact, scopophilia defines people, who are looked at, as the sexual objects. From the psychoanalytic point of view, the necessity to observe a human body is regarded as an instinct that is rooted in childhood. Cinema, as visual art, seems to be distant from the necessity to observe others secretly. Nevertheless, most mainstream Hollywood movies are based on this aspect. In accordance with the research by Despotopoulou (2004) the male gaze is the key approach in classical filmmaking. Therefore, Laura Mulvey emphasizes the following consideration (Gagne, 2001, p. 140): "In their traditional exhibitionist role women are simultaneously looked at and displayed, with their appearance coded for strong visual and erotic impact so that they can be said to connote to-be-looked-at-ness," and as a result contends that in film a woman is the "beare r of meaning, not maker of meaning." By emphasizing this consideration, Mulvey presupposes that the psychoanalytic approach is essential for analyzing and understanding the process of the sexual objectification (as well as experiencing sexual fantasies) of the Girl (in relation to the movie). Therefore, Marilyn Monroe’s heroine becomes the exploitation object that is passively involved into the voyeuristic act. In general, the three perspectives are occurred that stimulate

Importance of Observation Research in Childcare

Importance of Observation Research in Childcare Unit 5 Explain the reasons for conducting observations and the format that these can take: Reference 1 and reference 6 In a nursery setting it is very important to carry out observations. Reasons of observations: The reason why observations are important is because it helps children know how they are improving on their development. Observations also help key workers know how to support children in their playful activities. Observations help children to go up a level. In a observation the child and the key worker gets to know each other, they get to talk and the key worker gets a chance to play along with children and help children to socialise. Methods of observation: The main observation nurseries use is writing down and taking photographs. This helps nursery know more about the child. How to carry out observations: You must sit and watch children play If children do not know how to play you show them and give them something to play with. You then talk to children as they get to know you and get used to you You seat their and spot the child’s weakness and try to put it correct You then begin to write down what the child is doing such as analyse as they get talking and get to know you. You must understand how they are improving with a key worker observing children. When a key worker writes down on a post it note, they must write everything a child is doing with the puzzle. The key worker can also ask the child questions. Observations are mainly one to one observations. Key worker will then take photo and write up a report on this child on how they are doing in their development. Children can be observed on many activities accoutring to their age: Ball activity Play dough Lego Football Communication Drawing Cutting Numbers Alphabets reading Discuss the importance of parental permission for carrying out observations on children and babies aged 3 and under: Reference 2 As a nursery we ensure we report everything we have to, to parents, regarding their children. This includes observations and collecting information which we have to about their children. We might take photographs of children’s, vidieo recordings of children. In some setting it is up to the student’s to get permissions from parents to carry out observation and it is up to the students to build relationship with both children and parents to build up student’s career. Nurseries also have to keep in touch with the third parties when information needs to be passed on, such as a child who is ill in health, this information must be reported to them and their report and the child’s information so the third parties can support the nurseries on this issue. Most parents are okay with their children being obsevered as it helps them to know how their children are improving. Observations are carried out according to the child’s age. Such as in the baby room a child might be observed on their crawling or walking. They must tell their parents as they are babies to keep them up to date and help them know their child is in good hands. The reason for parental permission is if a stranger was to walk in and take a photograph of a child, the stranger can do anything with the child’s photograph. It is important a key worker or a member of staff CRB checked is always there to keep an eye out for children. a child who has been observed in writing, someone might have left this observation at the reception desk for someone to easily pick up this can be a document to unwanted visitors to read. This can cause the nursery big problems and lead to the nursery a penalty of closing. Identify the process for carrying out a risk assessment within the nursery environment and the steps to be taken for those items requiring attention: In a nursery a key worker has been asked to look for all hazards’s and assess what can happen: You must identify all hazards such as: Computer wire left lying and not plugged, children can trip over, and these can be protected by ensuring the plug is plugged to the socket and that worker’s check up on this. Children’s cups and plates unwashed, children become unclean, to keep protected it is up to key workers to ensure these are always washed. Chairs left in the middle of play area where children play and walk, children can fall; to keep all protected children must be shown how to seat on a chair and push the chairs under the table. Children swinging on their chair, children can fall backwards – children should be told not to swing on the chair. Toys left where children run around, children can trip over – toys must be cleared and put in the correct place. Children pushing each other, we ensure children talk to children not to push each other and report this then discuss why this happened in a meeting and find ways on how to protect children. Children playing with broken toys – it is important worker’s check all toys before children come in the morning and that this is reported and discussed at the meeting and find out why this happen so it can be reported to parents. Sharp adult scissors left for children on cutting table – this should also be put away, and reported to discuss during the meeting times in the mornings. Knives left on playing tables when should be in safe hands of an adult while cutting fruit for children during snack times- it is important to report this and be honest even thou you picked it up. Children not washing hands after toilet times- this is very important because children have to keep clean, this must be report and ensure a key worker is informed to help children wash their hands. Children running around, children can trip over and hurt themselves it is important children keep calm and walk. Children’s drawing all over the floor, staff member not seeing this and children may be walking on this and running, children’s work half ripped apart and therefore nurseries have to do double work, this must be reported and discussed. To many workers and less children, it is important this is discussed to have less worker during certain days. As a nursery we must pay attention to the risk and watch all children around us Process Administrator of the nursery creates a table of all the hazards in the nursery. The administrator then gives this to the assessment team to carry out The assessment team then rates these hazards to see if it is minor or extreme for children to be in. Reference 3 After completing the assessment this must be discussed at the meeting and then a staff meeting must be organised to inform the staff which has to check up on these risk’s at all times. We must find ways on how to stop these risks from happening; we must carry out this risk assessment once every month for regular checks. We must also write a report on how this can be protected. Evaluate in which communication can be encouraged for learning and play among your children: Reference 4 My finding on this question is that children need to be listened to when they talk on everyday life. Children and key worker’s build relationship to make it easier to communicate this give children great confidence. It is important to reach children to their chosen goal of communication, we must allow children to talk up to the level they must talk at. As children talk key worker must give contact that you are there and listening to them, children can talk about anything they like this will give children more encouragement. In a nursery setting I found that 3 years age children begin to talk full sentences. Key workers encourage children to read books, gives them talking times during circle times. Pre-schoolers like to talk more about their past life what they did. They enjoying talking rather than playing as they like to be more like adults and learn more about how adults are. To encourage pre-school children key workers ask children question as many as they can in a day to keep them confident and talking and active at all times. As key workers we encourage children to talk about the world, whatever they can think of something good. We encourage our workers to tell children to talk to each other while they play, we ask children what they are playing with as these type of question’s are common to ask. Communication can also be encouraged by giving child the time to reply back, we give children rewards on when they communicate well, we ensure all members of staff listen to children when they talk, we repeat if children do not understand the question when it is there time to talk, we show children how to answer to questions, we build children’s talking up to the highest level they can talk. In a nursery, key workers put a group of children with a similar interest in a communication activity. Key workers support children by carrying out role play. This can be a communication role play on London zoo. They can talk about animals and have an acting show to perform in front of the group. To support children we encourage children to talk, we provide as many activities we can. When key workers play with a group of children they talk more to children and ask as many questions they can. Reference 5 From my other finding while working in nurseries in my area’s I also found that there are so many communication activities, which are: Saying out alphabets and numbers out loud Talking times during circle Reading books out loud Socialising and talking while playing Question times When putting all the above together, encouragement is the best way to improve children’s communication learning. References: Reference 1: http://www.childrenscentres.org.uk/ps_step_by_step_observations.asp (I used the link to give me an understanding and wrote it into my own words. Reference 2: I used the hand book pages 91 – about how parents are happy the way children are observed. Reference 3: I used page 93 94 in the hand book to give me an understanding then wrote into my own words. I used the meanings. Reference 4: http://extension.missouri.edu/p/GH6123 I used this and wrote it into my own words and used mostly my own words based on the question. Reference 5 – working for nurseries Reference 6 http://www.homelearningcollege.com/HLC/media/PDF/SampleMaterial/ChildCare/Diploma-In-Early-Learning-And-Childcare-Sample.pdf I used this link to give myself an understanding procedure

The Politics of Minimum Wage Laws :: Minimum Wage Essays

"We cannot legislate prosperity. When we increase minimum wages by legislative fiat, we kill jobs. Government creates nothing but what it has first taken away." -- President Lyndon B. Johnson Many investigations have been made in an attempt to understand how politics is involved in determining the minimum wage rate. These studies indicate that due to the complex American political system, which distributes power to different levels of government, different variables will exert pressures on the various governing bodies in the United States. In other words, these studies indicate that when it comes to minimum wage legislation, decisions on whether to raise the minimum wage, and what the rate should be, have very limited economic bases, and instead rely heavily on political bases. The most important of which is political ideology. While aspects of other variables contain some economic theories, for example unemployment rate and median household income, these variables have a limited impact, and can even be explained through political interpretations in addition to their economic bases. Considering the fact that minimum wage laws greatly impact the economic equilibrium of the entire country, and impact major economic variables such as the wage rates and the profit rate, it is amazing to learn that economic indicators are conspicuously insignificant when it comes to determining the actual minimum wage rate. This may not necessarily be a problem for the current state of the American economy since minimum wage laws affect relatively few people. However, political decisions are unilaterally dictating policy that greatly impact the economic equilibrium of the country, this threatens the integrity of having economic regulations in the first place. The stated purpose for economic regulation ought to fit with public interest theory, which states that regulations are designed to correct inefficient or inequitable market practices. In the case of minimum wage laws in the United States, it seems to fit better with the capture theory which holds that regulations are implemente d in response to public pressure and political purposes. Minimum wage laws will continue to remain a highly debated topic in economic and political circles in the United States. Instead of simply focusing on whether these laws are good or bad for a society, perhaps we should be discussing the rationale for minimum wage legislation. Why do we have minimum wage laws? Do they respopnd to an economic need or only a political need? My research as indicated that political considerations have taken precedence over economic considerations despite the fact that minimum wages have direct effects on the economic equilibrium for the entire country.

How and why customer groups are targeted Essay

Gillette mach 3 turbo razor The Gillette mach 3 turbo razor is aimed at men age between around 17 upwards. The mach 3 turbo razor is essentially a razor for shaving hair off men’s faces, so any man who wants a clean shaven face is targeted by Gillette. Xbox one Microsoft have marketed the Xbox one as more than just a game console but a multi-media centre to attract a bigger target audience than just gamers. They targeted anyone between mid teens to late twenties or even higher. However Gamers will take up most of the target group. Apple iPhone 6 The iPhone 6 can be marketed at pretty much anyone with the wide range of functions it has for example: internet access, high definitions camera and video recorder, easy music access, games, texts and calls and face time. The target audience is anyone from mid teens and upwards. Fender standard telecaster The fender standard telecaster is an instrument that will be aimed at anyone who plays electric guitars. It can be aimed at young children or elderly people and all guitarists in between, but also because of it versatility it can be aimed at many different genres of music for example: Blues, Rock, country etc†¦ Business to business products Bic ball point pens These types of pens are one of the most famous pen brands in the world, Because of this many business have used their products. Bic ball point pens are aimed at all businesses which may have offices or any sort of reception or desk work to be done. For example: Accountants or law firms. JCB Large Excavator JCB will aim their large excavator (Digger) at any sort of contracting/sub-contracting firms that are involved in the construction industry. For example: Joinery firms. The main characteristics/features of each group for each product Gillette mach 3 turbo razor Because the target audience of the Mach 3 razor is so big it is hard to specify specific characteristics apart from the fact they are men who want a very good close shave with minimum facial irritation. These consumers will be from all backgrounds and live globally all over the world. Microsoft Xbox one The most of the target audience will most likely be people who like playing video games and probably have done before the Xbox one was released; these people are aged between early – mid teens to mid – late twenties. Also because of the Xboxes marketing as a multi-media centre many people have who like movies may have bought one also. The people who own an Xbox are from all over the world have a big range in age. Apple iPhone 6 Most likely because of the iPhone sixes recent release the people who bought one had an iPhone prior to this one releasing. Also because the iPhone 6 is so expensive the people who did buy one are financially well off or bought it although they know they can’t afford it or Teenagers asked their parents/ guardians to buy them one. These people are global however the majority are in the U.K and U.S.A. Fender standard telecaster The people buying standard telecaster are for the majority of the time musicians and have an interest in music probably because of their choice in guitars blues, rock, country, rock and roll etc†¦ However because of  Christmas telecasters may have been bought as presents to children or siblings. Also in recent years old electric guitars have become collectable some reaching prices of $400,000 and above in some cases, so collectors may have purchased a standard telecaster to keep for 40 years until it is collectable. Bic ball point pens The business that buy Bic pens are mostly office based for example accountants or law firms, Also it could be construction firms with offices. Pretty much any business with an office that needs pens probably buy Bic pens. Because Bic is a global company they have customers all over the world and these companies may vary in their trades. JCB Large excavator Unlike Bic not every business needs a digger. This product will be specific to the construction or deconstruction industry. Contracting businesses will be the biggest customer for JCB these may include joinery or earthmoving contractors. JCB is now a global company meaning their customer base will also be global as construction work has happened all over the world and will proceed to be so. How each audience is reached Consumer products A business may decide it needs to reach its customers geographically. Two neighbourhood classifications that are commonly used by organisations are ACORN and MOSIAC. ACORN is a geo-demographic tool that businesses use to identify and understand the UK population and local demand for products and services, The ACORN system categories UK postcodes using demographic statistics and lifestyle variables to give businesses a guide to the difference between geographical regions. MOSIAC is a system that classifies households in the UK into 12 Mosiac groups and 52 sub groups called Mosiac types. These groups and types are formed on the basis that the households comprising them share certain characteristics. Their core customer segments by cross-referencing their customer database with the profile. This helps them to make marketing decisions based on the kind of customer they attract. Business to business products All the individuals and groups who participate in the purchasing decision process in a business are known as a Decision-Making Unit or DMU. A DMU could include the following groups: Influencers: these are individuals whose opinion may be sought about a product or organisation. They will probably be influenced by brands, company reputation and ongoing relationships. Users: Users will be interested in the benefits the product offers, such as increased production rates or reduced waste. Buyers: Buyers or purchasing officers will be concerned about easy purchasing arrangements, delivery dates and security of supply. This can mean that a business can differentiate itself from the competition by stressing its success rate and how long it will last. Deciders: Deciders such as managing directors will probably be most concerned with the overall cost of the product and whether the organisation can afford it. The cost benefit of purchasing the product or service is a key issue as it is obviously not worth the purchase if the benefits that may result do not warrant the initial investment. Specifiers: Specifiers decide on the detailed specification of the product to be purchased. They may well want technical information about such things as component performance and material characteristics. Gatekeepers: Gatekeepers may deny potential users information for a variety of reasons, for example, quality managers may have safety concerns or finance managers may have financial reservations. They can prevent sellers reaching the key decision makers. Bibliography Btec Level 3 National Business Student Book 1

Clocky

What are the key marketing challenges facing Gauri Nanda and how would you prioritize them? 1) Timing Clocky got a lot of media attention approximately a year early from commercialization. The hype it is having might have a negative and positive affect towards when actually Gauri introduce the product to the market. The questions raised was â€Å"Would consumers interested in buying Clocky now be frustrated once they learned that the product was not yet commercially available, or would they be content to wait until Clocky reached the market? † 2) Target marketGauri have to decide whether to focus on â€Å"Fun† or â€Å"Need† target segment. This is a critical step in the development as it will be difficult to change perception of a product once it gains a certain reputation. 3) Production partnership Gauri have to make a decision whether to partner with a large-scale retailer (Wal-Mart) or to pursue co-branding opportunities with a product development outfit ( iR obot). Both ways offer it’s up and down sides. With a large scale retailer, Gauri face the risk of the product becoming a fad, like Tickle-Me-Elmo.On the other hand, pursuing co-brading opportunities, she might have less control over the product invention. 4) Pricing Gauri have to decide the price for the product. This also will determine the product strategy adopted. Selling to Wal Mart allows Gauri to cash in early but sacrificing the long term potential of the product. Whereas selling to a upper class store allows Gauri to build brand image but it may take longer time to generate enough profit to recoup back the investment. Gauri needs to tackle the challenges from 1 to 4.I feel that the early media attention issue need to be taken care of first and make sure it does not negatively affected the commercialization of the product. Secondly, Gauri needs to determine the target segment which will lead to production partnership decision and ultimately pricing. How would you segm ent the market for Clocky and on which target market segment(s) should Nanda focus. Explain the value proposition for each? In the article it is mentioned that Clocky’s customer can be put into two camps: â€Å"Need† and â€Å"Fun† market. ) â€Å"Need† market The main customer would be people who found getting out of bed is a serious challenge and disrupted their life in significant ways, such as frequently making them late for work. I feel like Clocky will be a success in this market as it will be seen a solution for those people. In addition to that, the market is currently untapped and Gauri will enjoy first moving advantage. The downside is that the market is not as big as the other segment. Although the probability of success is high, the financial gain might not be significant. ) â€Å"Fun† market The customer would be people who currently use an alarm clock. I can see that Clocky will be marketed not a solution but as alternative to traditi on alarm clock that has more advance feature. This way there is a risk that the product will be seen as a fad product just like Furby. However, the market is huge and financial gain is significant if the product is a success. Personally I feel the best strategy is for Gauri to focus on short term financial gain and focus on the â€Å"fun† market.There is a big chance that the product might have a short life, like furby but Gauri would be able to gain a significant financial gain in a short period of time. The need market is not very attractive to me because of the size of the market. Based on what you believe to be the most feasible/most valuable positioning, what are the key components of a marketing launch plan including:   product design/features, pricing, retail channels and distribution plan, manufacturing location, and marketing communications. My goal with this product would be to generate as much profit as possible in the shortest amount of time.I do not think build ing a brand and spend years on this product is worth the effort from financial perspective. With this in mind, the strategy that I would adopt is a short term strategy that will maximize short term profit. The segment I would be targeting is the â€Å"Fun† market. I would market Clocky as an advanced alarm clock that is innovative and â€Å"fun† to have. The feature would be kept at the minimal (moving alarm clock) and the design would be as describe in the case â€Å"lighthearted features, such as his furry exterior and playful nature, depicting him almost as a robotic household pet. I would form a partnership with Target and use them as the main distribution channel. The pricing would be set a low point around $30 (considering that traditional alarm clock sold around $15). With Target’s mark up around 144%, the retail price would be $40. The manufacturing location will be in China as it offers the lowest cost of manufacturing. Assuming the cost of goods is $1 5, this will offer 100% margin. The media communication used would be TV and magazine advertisement. The advertisement is catered toward general audience that buy alarm clock. Clocky What are the key marketing challenges facing Gauri Nanda and how would you prioritize them? 1) Timing Clocky got a lot of media attention approximately a year early from commercialization. The hype it is having might have a negative and positive affect towards when actually Gauri introduce the product to the market. The questions raised was â€Å"Would consumers interested in buying Clocky now be frustrated once they learned that the product was not yet commercially available, or would they be content to wait until Clocky reached the market? † 2) Target marketGauri have to decide whether to focus on â€Å"Fun† or â€Å"Need† target segment. This is a critical step in the development as it will be difficult to change perception of a product once it gains a certain reputation. 3) Production partnership Gauri have to make a decision whether to partner with a large-scale retailer (Wal-Mart) or to pursue co-branding opportunities with a product development outfit ( iR obot). Both ways offer it’s up and down sides. With a large scale retailer, Gauri face the risk of the product becoming a fad, like Tickle-Me-Elmo.On the other hand, pursuing co-brading opportunities, she might have less control over the product invention. 4) Pricing Gauri have to decide the price for the product. This also will determine the product strategy adopted. Selling to Wal Mart allows Gauri to cash in early but sacrificing the long term potential of the product. Whereas selling to a upper class store allows Gauri to build brand image but it may take longer time to generate enough profit to recoup back the investment. Gauri needs to tackle the challenges from 1 to 4.I feel that the early media attention issue need to be taken care of first and make sure it does not negatively affected the commercialization of the product. Secondly, Gauri needs to determine the target segment which will lead to production partnership decision and ultimately pricing. How would you segm ent the market for Clocky and on which target market segment(s) should Nanda focus. Explain the value proposition for each? In the article it is mentioned that Clocky’s customer can be put into two camps: â€Å"Need† and â€Å"Fun† market. ) â€Å"Need† market The main customer would be people who found getting out of bed is a serious challenge and disrupted their life in significant ways, such as frequently making them late for work. I feel like Clocky will be a success in this market as it will be seen a solution for those people. In addition to that, the market is currently untapped and Gauri will enjoy first moving advantage. The downside is that the market is not as big as the other segment. Although the probability of success is high, the financial gain might not be significant. ) â€Å"Fun† market The customer would be people who currently use an alarm clock. I can see that Clocky will be marketed not a solution but as alternative to traditi on alarm clock that has more advance feature. This way there is a risk that the product will be seen as a fad product just like Furby. However, the market is huge and financial gain is significant if the product is a success. Personally I feel the best strategy is for Gauri to focus on short term financial gain and focus on the â€Å"fun† market.There is a big chance that the product might have a short life, like furby but Gauri would be able to gain a significant financial gain in a short period of time. The need market is not very attractive to me because of the size of the market. Based on what you believe to be the most feasible/most valuable positioning, what are the key components of a marketing launch plan including:   product design/features, pricing, retail channels and distribution plan, manufacturing location, and marketing communications. My goal with this product would be to generate as much profit as possible in the shortest amount of time.I do not think build ing a brand and spend years on this product is worth the effort from financial perspective. With this in mind, the strategy that I would adopt is a short term strategy that will maximize short term profit. The segment I would be targeting is the â€Å"Fun† market. I would market Clocky as an advanced alarm clock that is innovative and â€Å"fun† to have. The feature would be kept at the minimal (moving alarm clock) and the design would be as describe in the case â€Å"lighthearted features, such as his furry exterior and playful nature, depicting him almost as a robotic household pet. I would form a partnership with Target and use them as the main distribution channel. The pricing would be set a low point around $30 (considering that traditional alarm clock sold around $15). With Target’s mark up around 144%, the retail price would be $40. The manufacturing location will be in China as it offers the lowest cost of manufacturing. Assuming the cost of goods is $1 5, this will offer 100% margin. The media communication used would be TV and magazine advertisement. The advertisement is catered toward general audience that buy alarm clock.

Reality of the situation Essay Example

Reality of the situation Essay Example Reality of the situation Paper Reality of the situation Paper Presently, chronic diseases for example, heart diseases, diabetes and cancer are the major causes of disability and even deaths in America. These diseases are estimated to account for a bout 70% of total deaths, which translates to 1.7 million deaths every year. In addition, chronic diseases result in considerable limitations in every day living for nearly 25 million American, which are about 10 out of 100 people. Even though, these chronic diseases are amongst the most widespread and very costly health issues, these diseases are as well amongst the most preventable diseases. Taking up health behaviors for instance, eating healthy food, avoiding using tobacco and remaining physically active are measures which can easily prevent or manage the ravaging effects brought about by these chronic diseases. This paper is going to take a critical look on how to prevent heart disease and stroke which are first and third major causes of deaths in America today. The paper will examine the reality of the situation, highlight the costs of heart disease and stroke and outline preventives measures which need to be followed to arrest the situation. Reality of the situation Heart disease and stroke are main constituents of cardiovascular disease, which are among the leading causes of deaths in America estimated to account for about 40% of total deaths. About 930,000 Americans pass away due to cardiovascular diseases yearly, which translate to one person dying in every 34 seconds. Nearly 70 millions of Americans (about 20% of total population) suffer from some kind of cardiovascular disease, accounting for over 6 million people being hospitalized every year. A lot of expenses resulting from heart diseases and stroke may possibly be prevented through decreasing their main risk factors, which are: tobacco usage, poor nutrition, physical inactivity, high blood pressure, diabetes and high blood cholesterol. (American Heart Association, 2006) The costs of heart disease and stroke in terms of lives and money In 2005 it was estimated that heart disease and stroke costs were in excess of $394 billions. Out of this amount, $242 billion went to health care costs, while $152 billion are due to lost productivity resulting from disability and deaths caused by these diseases. In 2002, the expenses of hospitalization due to cardiovascular complications amongst Medicare beneficiaries reached $29 billion (American Heart Association, 2006) Over 870, 000 Americans die from hart diseases and stroke yearly, this translates about 2,400 dying each passing day (American Heart Association, 2006) In addition to this, heart disease and stroke are major causes of disability of the USA workforce resulting in about 1 million people being disabled due to stroke only. The chart below shows the costs resulting from heart disease and stroke. (Source: Chronic Disease Prevention: Division for Heart Disease and Stroke Prevention; Addressing the Nations Leading Killers: www.cdc.gov/nccdphp/about.htm )