MINI CASE MARKETING ETHICS - The Pizza Puzzle Study

MINI MARKETING ETHICS - The Pizza Puzzle - Case Study Example The utilisation of deceptive advertising creates an ethical issue regarding the disclosure of information to the client. The clients are made to believe that the product they are using come from a different place than the hotel itself. It is the obligation of the organisation to present true information to its clients for purposes of ensuring the customers know the truth. Since the customers have shown some preference of pizzas made from outside the hotel, selling them pizzas from other places that they don’t know could have the same resistance. The members of staff who will be delivering the pizzas will also face the challenge of some customers detecting them as it would be difficult for an external organisation to deliver a pizza inside a hotel room. This means that the customers will continue to purchase from other known establishments. The decision making process regarding the adoption of the proposal being brought about by the food services manager requires the consideration of different aspects. It is essential to have a team of different individuals who will bring the various issues into the discussion for consideration before adopting the method to use. The team would comprise of the following individuals The general manager – this individual will act as the leader of the teams and present his views regarding the suggested method. He will stand-in for the organisation and presenting the interests of the organisation in considering various matters related to the suggestion. These could include the costs of adopting the suggested approach in marketing the product The food services manager – this is the person who has cropped up the idea and must be present in order to explain to the team why she considers the inclusion of this marketing strategy relatively necessary for the organisation. While the idea has been presented to the organisation as a concern for the food services department,

The gaze (research paper) Essay Example | Topics and Well Written Essays - 2250 words

The gaze (research paper) - Essay Example (Mabry, 2001) The key aim of the research is to analyze the set of images from â€Å"Seven Year Itch† movie, with Marilyn Monroe starring in it. The image has become the classics of glamour photography, and it is often regarded by the gaze concept admirers as the brightest example of male domination over women. Therefore, the research is aimed at studying the different aspects of the image. Additionally the proper visual analysis is performed for differentiating the male gaze and dominance, from the natural female necessity to stay attractive and perfect looking. The key steps of the research will involve review of the image origin jointly with the relevance of the movie plot, and its relation to the Male Gaze concept. The key idea of the movie fragment is reviewed in order to realize the message. Then, there is a need to switch the research accent to the purely artistic factors, such as composition, framing, and other technical parameters. These are needed to realize the perc eption patterns and principles, i.e. how do the viewers have their look at the image. These aspects will be essential for analyzing the still from the male gaze perspective, as well as explaining the eroticism of the image with a barelegged girl. The interpretive possibilities, offered by the gaze concept are closely linked with the visual perception of a heterosexual man, and it is stated that men start looking through any image in accordance with its erotic composition. On the other hand, visual perception patterns of these images do not violate the standard perception rules, and this concept will be regarded in the paper as well. Theoretic Analysis Considering the theoretic approaches of the male gaze concept, and analysis of the image from the gaze perspective, the psychoanalysis angle should be taken into account. Since cinema provides numerous variants of visual pleasure, the scopophilia (which presupposes enjoying the views of a human body) is one of the key components of the sexuality in general (It is stated that Freud regarded scopophilia as one of the key instinctive components of sexual behavior). In the light of this fact, scopophilia defines people, who are looked at, as the sexual objects. From the psychoanalytic point of view, the necessity to observe a human body is regarded as an instinct that is rooted in childhood. Cinema, as visual art, seems to be distant from the necessity to observe others secretly. Nevertheless, most mainstream Hollywood movies are based on this aspect. In accordance with the research by Despotopoulou (2004) the male gaze is the key approach in classical filmmaking. Therefore, Laura Mulvey emphasizes the following consideration (Gagne, 2001, p. 140): "In their traditional exhibitionist role women are simultaneously looked at and displayed, with their appearance coded for strong visual and erotic impact so that they can be said to connote to-be-looked-at-ness," and as a result contends that in film a woman is the "beare r of meaning, not maker of meaning." By emphasizing this consideration, Mulvey presupposes that the psychoanalytic approach is essential for analyzing and understanding the process of the sexual objectification (as well as experiencing sexual fantasies) of the Girl (in relation to the movie). Therefore, Marilyn Monroe’s heroine becomes the exploitation object that is passively involved into the voyeuristic act. In general, the three perspectives are occurred that stimulate

Importance of Observation Research in Childcare

Importance of Observation Research in Childcare Unit 5 Explain the reasons for conducting observations and the format that these can take: Reference 1 and reference 6 In a nursery setting it is very important to carry out observations. Reasons of observations: The reason why observations are important is because it helps children know how they are improving on their development. Observations also help key workers know how to support children in their playful activities. Observations help children to go up a level. In a observation the child and the key worker gets to know each other, they get to talk and the key worker gets a chance to play along with children and help children to socialise. Methods of observation: The main observation nurseries use is writing down and taking photographs. This helps nursery know more about the child. How to carry out observations: You must sit and watch children play If children do not know how to play you show them and give them something to play with. You then talk to children as they get to know you and get used to you You seat their and spot the child’s weakness and try to put it correct You then begin to write down what the child is doing such as analyse as they get talking and get to know you. You must understand how they are improving with a key worker observing children. When a key worker writes down on a post it note, they must write everything a child is doing with the puzzle. The key worker can also ask the child questions. Observations are mainly one to one observations. Key worker will then take photo and write up a report on this child on how they are doing in their development. Children can be observed on many activities accoutring to their age: Ball activity Play dough Lego Football Communication Drawing Cutting Numbers Alphabets reading Discuss the importance of parental permission for carrying out observations on children and babies aged 3 and under: Reference 2 As a nursery we ensure we report everything we have to, to parents, regarding their children. This includes observations and collecting information which we have to about their children. We might take photographs of children’s, vidieo recordings of children. In some setting it is up to the student’s to get permissions from parents to carry out observation and it is up to the students to build relationship with both children and parents to build up student’s career. Nurseries also have to keep in touch with the third parties when information needs to be passed on, such as a child who is ill in health, this information must be reported to them and their report and the child’s information so the third parties can support the nurseries on this issue. Most parents are okay with their children being obsevered as it helps them to know how their children are improving. Observations are carried out according to the child’s age. Such as in the baby room a child might be observed on their crawling or walking. They must tell their parents as they are babies to keep them up to date and help them know their child is in good hands. The reason for parental permission is if a stranger was to walk in and take a photograph of a child, the stranger can do anything with the child’s photograph. It is important a key worker or a member of staff CRB checked is always there to keep an eye out for children. a child who has been observed in writing, someone might have left this observation at the reception desk for someone to easily pick up this can be a document to unwanted visitors to read. This can cause the nursery big problems and lead to the nursery a penalty of closing. Identify the process for carrying out a risk assessment within the nursery environment and the steps to be taken for those items requiring attention: In a nursery a key worker has been asked to look for all hazards’s and assess what can happen: You must identify all hazards such as: Computer wire left lying and not plugged, children can trip over, and these can be protected by ensuring the plug is plugged to the socket and that worker’s check up on this. Children’s cups and plates unwashed, children become unclean, to keep protected it is up to key workers to ensure these are always washed. Chairs left in the middle of play area where children play and walk, children can fall; to keep all protected children must be shown how to seat on a chair and push the chairs under the table. Children swinging on their chair, children can fall backwards – children should be told not to swing on the chair. Toys left where children run around, children can trip over – toys must be cleared and put in the correct place. Children pushing each other, we ensure children talk to children not to push each other and report this then discuss why this happened in a meeting and find ways on how to protect children. Children playing with broken toys – it is important worker’s check all toys before children come in the morning and that this is reported and discussed at the meeting and find out why this happen so it can be reported to parents. Sharp adult scissors left for children on cutting table – this should also be put away, and reported to discuss during the meeting times in the mornings. Knives left on playing tables when should be in safe hands of an adult while cutting fruit for children during snack times- it is important to report this and be honest even thou you picked it up. Children not washing hands after toilet times- this is very important because children have to keep clean, this must be report and ensure a key worker is informed to help children wash their hands. Children running around, children can trip over and hurt themselves it is important children keep calm and walk. Children’s drawing all over the floor, staff member not seeing this and children may be walking on this and running, children’s work half ripped apart and therefore nurseries have to do double work, this must be reported and discussed. To many workers and less children, it is important this is discussed to have less worker during certain days. As a nursery we must pay attention to the risk and watch all children around us Process Administrator of the nursery creates a table of all the hazards in the nursery. The administrator then gives this to the assessment team to carry out The assessment team then rates these hazards to see if it is minor or extreme for children to be in. Reference 3 After completing the assessment this must be discussed at the meeting and then a staff meeting must be organised to inform the staff which has to check up on these risk’s at all times. We must find ways on how to stop these risks from happening; we must carry out this risk assessment once every month for regular checks. We must also write a report on how this can be protected. Evaluate in which communication can be encouraged for learning and play among your children: Reference 4 My finding on this question is that children need to be listened to when they talk on everyday life. Children and key worker’s build relationship to make it easier to communicate this give children great confidence. It is important to reach children to their chosen goal of communication, we must allow children to talk up to the level they must talk at. As children talk key worker must give contact that you are there and listening to them, children can talk about anything they like this will give children more encouragement. In a nursery setting I found that 3 years age children begin to talk full sentences. Key workers encourage children to read books, gives them talking times during circle times. Pre-schoolers like to talk more about their past life what they did. They enjoying talking rather than playing as they like to be more like adults and learn more about how adults are. To encourage pre-school children key workers ask children question as many as they can in a day to keep them confident and talking and active at all times. As key workers we encourage children to talk about the world, whatever they can think of something good. We encourage our workers to tell children to talk to each other while they play, we ask children what they are playing with as these type of question’s are common to ask. Communication can also be encouraged by giving child the time to reply back, we give children rewards on when they communicate well, we ensure all members of staff listen to children when they talk, we repeat if children do not understand the question when it is there time to talk, we show children how to answer to questions, we build children’s talking up to the highest level they can talk. In a nursery, key workers put a group of children with a similar interest in a communication activity. Key workers support children by carrying out role play. This can be a communication role play on London zoo. They can talk about animals and have an acting show to perform in front of the group. To support children we encourage children to talk, we provide as many activities we can. When key workers play with a group of children they talk more to children and ask as many questions they can. Reference 5 From my other finding while working in nurseries in my area’s I also found that there are so many communication activities, which are: Saying out alphabets and numbers out loud Talking times during circle Reading books out loud Socialising and talking while playing Question times When putting all the above together, encouragement is the best way to improve children’s communication learning. References: Reference 1: http://www.childrenscentres.org.uk/ps_step_by_step_observations.asp (I used the link to give me an understanding and wrote it into my own words. Reference 2: I used the hand book pages 91 – about how parents are happy the way children are observed. Reference 3: I used page 93 94 in the hand book to give me an understanding then wrote into my own words. I used the meanings. Reference 4: http://extension.missouri.edu/p/GH6123 I used this and wrote it into my own words and used mostly my own words based on the question. Reference 5 – working for nurseries Reference 6 http://www.homelearningcollege.com/HLC/media/PDF/SampleMaterial/ChildCare/Diploma-In-Early-Learning-And-Childcare-Sample.pdf I used this link to give myself an understanding procedure

The Politics of Minimum Wage Laws :: Minimum Wage Essays

"We cannot legislate prosperity. When we increase minimum wages by legislative fiat, we kill jobs. Government creates nothing but what it has first taken away." -- President Lyndon B. Johnson Many investigations have been made in an attempt to understand how politics is involved in determining the minimum wage rate. These studies indicate that due to the complex American political system, which distributes power to different levels of government, different variables will exert pressures on the various governing bodies in the United States. In other words, these studies indicate that when it comes to minimum wage legislation, decisions on whether to raise the minimum wage, and what the rate should be, have very limited economic bases, and instead rely heavily on political bases. The most important of which is political ideology. While aspects of other variables contain some economic theories, for example unemployment rate and median household income, these variables have a limited impact, and can even be explained through political interpretations in addition to their economic bases. Considering the fact that minimum wage laws greatly impact the economic equilibrium of the entire country, and impact major economic variables such as the wage rates and the profit rate, it is amazing to learn that economic indicators are conspicuously insignificant when it comes to determining the actual minimum wage rate. This may not necessarily be a problem for the current state of the American economy since minimum wage laws affect relatively few people. However, political decisions are unilaterally dictating policy that greatly impact the economic equilibrium of the country, this threatens the integrity of having economic regulations in the first place. The stated purpose for economic regulation ought to fit with public interest theory, which states that regulations are designed to correct inefficient or inequitable market practices. In the case of minimum wage laws in the United States, it seems to fit better with the capture theory which holds that regulations are implemente d in response to public pressure and political purposes. Minimum wage laws will continue to remain a highly debated topic in economic and political circles in the United States. Instead of simply focusing on whether these laws are good or bad for a society, perhaps we should be discussing the rationale for minimum wage legislation. Why do we have minimum wage laws? Do they respopnd to an economic need or only a political need? My research as indicated that political considerations have taken precedence over economic considerations despite the fact that minimum wages have direct effects on the economic equilibrium for the entire country.

How and why customer groups are targeted Essay

Gillette mach 3 turbo razor The Gillette mach 3 turbo razor is aimed at men age between around 17 upwards. The mach 3 turbo razor is essentially a razor for shaving hair off men’s faces, so any man who wants a clean shaven face is targeted by Gillette. Xbox one Microsoft have marketed the Xbox one as more than just a game console but a multi-media centre to attract a bigger target audience than just gamers. They targeted anyone between mid teens to late twenties or even higher. However Gamers will take up most of the target group. Apple iPhone 6 The iPhone 6 can be marketed at pretty much anyone with the wide range of functions it has for example: internet access, high definitions camera and video recorder, easy music access, games, texts and calls and face time. The target audience is anyone from mid teens and upwards. Fender standard telecaster The fender standard telecaster is an instrument that will be aimed at anyone who plays electric guitars. It can be aimed at young children or elderly people and all guitarists in between, but also because of it versatility it can be aimed at many different genres of music for example: Blues, Rock, country etc†¦ Business to business products Bic ball point pens These types of pens are one of the most famous pen brands in the world, Because of this many business have used their products. Bic ball point pens are aimed at all businesses which may have offices or any sort of reception or desk work to be done. For example: Accountants or law firms. JCB Large Excavator JCB will aim their large excavator (Digger) at any sort of contracting/sub-contracting firms that are involved in the construction industry. For example: Joinery firms. The main characteristics/features of each group for each product Gillette mach 3 turbo razor Because the target audience of the Mach 3 razor is so big it is hard to specify specific characteristics apart from the fact they are men who want a very good close shave with minimum facial irritation. These consumers will be from all backgrounds and live globally all over the world. Microsoft Xbox one The most of the target audience will most likely be people who like playing video games and probably have done before the Xbox one was released; these people are aged between early – mid teens to mid – late twenties. Also because of the Xboxes marketing as a multi-media centre many people have who like movies may have bought one also. The people who own an Xbox are from all over the world have a big range in age. Apple iPhone 6 Most likely because of the iPhone sixes recent release the people who bought one had an iPhone prior to this one releasing. Also because the iPhone 6 is so expensive the people who did buy one are financially well off or bought it although they know they can’t afford it or Teenagers asked their parents/ guardians to buy them one. These people are global however the majority are in the U.K and U.S.A. Fender standard telecaster The people buying standard telecaster are for the majority of the time musicians and have an interest in music probably because of their choice in guitars blues, rock, country, rock and roll etc†¦ However because of  Christmas telecasters may have been bought as presents to children or siblings. Also in recent years old electric guitars have become collectable some reaching prices of $400,000 and above in some cases, so collectors may have purchased a standard telecaster to keep for 40 years until it is collectable. Bic ball point pens The business that buy Bic pens are mostly office based for example accountants or law firms, Also it could be construction firms with offices. Pretty much any business with an office that needs pens probably buy Bic pens. Because Bic is a global company they have customers all over the world and these companies may vary in their trades. JCB Large excavator Unlike Bic not every business needs a digger. This product will be specific to the construction or deconstruction industry. Contracting businesses will be the biggest customer for JCB these may include joinery or earthmoving contractors. JCB is now a global company meaning their customer base will also be global as construction work has happened all over the world and will proceed to be so. How each audience is reached Consumer products A business may decide it needs to reach its customers geographically. Two neighbourhood classifications that are commonly used by organisations are ACORN and MOSIAC. ACORN is a geo-demographic tool that businesses use to identify and understand the UK population and local demand for products and services, The ACORN system categories UK postcodes using demographic statistics and lifestyle variables to give businesses a guide to the difference between geographical regions. MOSIAC is a system that classifies households in the UK into 12 Mosiac groups and 52 sub groups called Mosiac types. These groups and types are formed on the basis that the households comprising them share certain characteristics. Their core customer segments by cross-referencing their customer database with the profile. This helps them to make marketing decisions based on the kind of customer they attract. Business to business products All the individuals and groups who participate in the purchasing decision process in a business are known as a Decision-Making Unit or DMU. A DMU could include the following groups: Influencers: these are individuals whose opinion may be sought about a product or organisation. They will probably be influenced by brands, company reputation and ongoing relationships. Users: Users will be interested in the benefits the product offers, such as increased production rates or reduced waste. Buyers: Buyers or purchasing officers will be concerned about easy purchasing arrangements, delivery dates and security of supply. This can mean that a business can differentiate itself from the competition by stressing its success rate and how long it will last. Deciders: Deciders such as managing directors will probably be most concerned with the overall cost of the product and whether the organisation can afford it. The cost benefit of purchasing the product or service is a key issue as it is obviously not worth the purchase if the benefits that may result do not warrant the initial investment. Specifiers: Specifiers decide on the detailed specification of the product to be purchased. They may well want technical information about such things as component performance and material characteristics. Gatekeepers: Gatekeepers may deny potential users information for a variety of reasons, for example, quality managers may have safety concerns or finance managers may have financial reservations. They can prevent sellers reaching the key decision makers. Bibliography Btec Level 3 National Business Student Book 1

Clocky

What are the key marketing challenges facing Gauri Nanda and how would you prioritize them? 1) Timing Clocky got a lot of media attention approximately a year early from commercialization. The hype it is having might have a negative and positive affect towards when actually Gauri introduce the product to the market. The questions raised was â€Å"Would consumers interested in buying Clocky now be frustrated once they learned that the product was not yet commercially available, or would they be content to wait until Clocky reached the market? † 2) Target marketGauri have to decide whether to focus on â€Å"Fun† or â€Å"Need† target segment. This is a critical step in the development as it will be difficult to change perception of a product once it gains a certain reputation. 3) Production partnership Gauri have to make a decision whether to partner with a large-scale retailer (Wal-Mart) or to pursue co-branding opportunities with a product development outfit ( iR obot). Both ways offer it’s up and down sides. With a large scale retailer, Gauri face the risk of the product becoming a fad, like Tickle-Me-Elmo.On the other hand, pursuing co-brading opportunities, she might have less control over the product invention. 4) Pricing Gauri have to decide the price for the product. This also will determine the product strategy adopted. Selling to Wal Mart allows Gauri to cash in early but sacrificing the long term potential of the product. Whereas selling to a upper class store allows Gauri to build brand image but it may take longer time to generate enough profit to recoup back the investment. Gauri needs to tackle the challenges from 1 to 4.I feel that the early media attention issue need to be taken care of first and make sure it does not negatively affected the commercialization of the product. Secondly, Gauri needs to determine the target segment which will lead to production partnership decision and ultimately pricing. How would you segm ent the market for Clocky and on which target market segment(s) should Nanda focus. Explain the value proposition for each? In the article it is mentioned that Clocky’s customer can be put into two camps: â€Å"Need† and â€Å"Fun† market. ) â€Å"Need† market The main customer would be people who found getting out of bed is a serious challenge and disrupted their life in significant ways, such as frequently making them late for work. I feel like Clocky will be a success in this market as it will be seen a solution for those people. In addition to that, the market is currently untapped and Gauri will enjoy first moving advantage. The downside is that the market is not as big as the other segment. Although the probability of success is high, the financial gain might not be significant. ) â€Å"Fun† market The customer would be people who currently use an alarm clock. I can see that Clocky will be marketed not a solution but as alternative to traditi on alarm clock that has more advance feature. This way there is a risk that the product will be seen as a fad product just like Furby. However, the market is huge and financial gain is significant if the product is a success. Personally I feel the best strategy is for Gauri to focus on short term financial gain and focus on the â€Å"fun† market.There is a big chance that the product might have a short life, like furby but Gauri would be able to gain a significant financial gain in a short period of time. The need market is not very attractive to me because of the size of the market. Based on what you believe to be the most feasible/most valuable positioning, what are the key components of a marketing launch plan including:   product design/features, pricing, retail channels and distribution plan, manufacturing location, and marketing communications. My goal with this product would be to generate as much profit as possible in the shortest amount of time.I do not think build ing a brand and spend years on this product is worth the effort from financial perspective. With this in mind, the strategy that I would adopt is a short term strategy that will maximize short term profit. The segment I would be targeting is the â€Å"Fun† market. I would market Clocky as an advanced alarm clock that is innovative and â€Å"fun† to have. The feature would be kept at the minimal (moving alarm clock) and the design would be as describe in the case â€Å"lighthearted features, such as his furry exterior and playful nature, depicting him almost as a robotic household pet. I would form a partnership with Target and use them as the main distribution channel. The pricing would be set a low point around $30 (considering that traditional alarm clock sold around $15). With Target’s mark up around 144%, the retail price would be $40. The manufacturing location will be in China as it offers the lowest cost of manufacturing. Assuming the cost of goods is $1 5, this will offer 100% margin. The media communication used would be TV and magazine advertisement. The advertisement is catered toward general audience that buy alarm clock. Clocky What are the key marketing challenges facing Gauri Nanda and how would you prioritize them? 1) Timing Clocky got a lot of media attention approximately a year early from commercialization. The hype it is having might have a negative and positive affect towards when actually Gauri introduce the product to the market. The questions raised was â€Å"Would consumers interested in buying Clocky now be frustrated once they learned that the product was not yet commercially available, or would they be content to wait until Clocky reached the market? † 2) Target marketGauri have to decide whether to focus on â€Å"Fun† or â€Å"Need† target segment. This is a critical step in the development as it will be difficult to change perception of a product once it gains a certain reputation. 3) Production partnership Gauri have to make a decision whether to partner with a large-scale retailer (Wal-Mart) or to pursue co-branding opportunities with a product development outfit ( iR obot). Both ways offer it’s up and down sides. With a large scale retailer, Gauri face the risk of the product becoming a fad, like Tickle-Me-Elmo.On the other hand, pursuing co-brading opportunities, she might have less control over the product invention. 4) Pricing Gauri have to decide the price for the product. This also will determine the product strategy adopted. Selling to Wal Mart allows Gauri to cash in early but sacrificing the long term potential of the product. Whereas selling to a upper class store allows Gauri to build brand image but it may take longer time to generate enough profit to recoup back the investment. Gauri needs to tackle the challenges from 1 to 4.I feel that the early media attention issue need to be taken care of first and make sure it does not negatively affected the commercialization of the product. Secondly, Gauri needs to determine the target segment which will lead to production partnership decision and ultimately pricing. How would you segm ent the market for Clocky and on which target market segment(s) should Nanda focus. Explain the value proposition for each? In the article it is mentioned that Clocky’s customer can be put into two camps: â€Å"Need† and â€Å"Fun† market. ) â€Å"Need† market The main customer would be people who found getting out of bed is a serious challenge and disrupted their life in significant ways, such as frequently making them late for work. I feel like Clocky will be a success in this market as it will be seen a solution for those people. In addition to that, the market is currently untapped and Gauri will enjoy first moving advantage. The downside is that the market is not as big as the other segment. Although the probability of success is high, the financial gain might not be significant. ) â€Å"Fun† market The customer would be people who currently use an alarm clock. I can see that Clocky will be marketed not a solution but as alternative to traditi on alarm clock that has more advance feature. This way there is a risk that the product will be seen as a fad product just like Furby. However, the market is huge and financial gain is significant if the product is a success. Personally I feel the best strategy is for Gauri to focus on short term financial gain and focus on the â€Å"fun† market.There is a big chance that the product might have a short life, like furby but Gauri would be able to gain a significant financial gain in a short period of time. The need market is not very attractive to me because of the size of the market. Based on what you believe to be the most feasible/most valuable positioning, what are the key components of a marketing launch plan including:   product design/features, pricing, retail channels and distribution plan, manufacturing location, and marketing communications. My goal with this product would be to generate as much profit as possible in the shortest amount of time.I do not think build ing a brand and spend years on this product is worth the effort from financial perspective. With this in mind, the strategy that I would adopt is a short term strategy that will maximize short term profit. The segment I would be targeting is the â€Å"Fun† market. I would market Clocky as an advanced alarm clock that is innovative and â€Å"fun† to have. The feature would be kept at the minimal (moving alarm clock) and the design would be as describe in the case â€Å"lighthearted features, such as his furry exterior and playful nature, depicting him almost as a robotic household pet. I would form a partnership with Target and use them as the main distribution channel. The pricing would be set a low point around $30 (considering that traditional alarm clock sold around $15). With Target’s mark up around 144%, the retail price would be $40. The manufacturing location will be in China as it offers the lowest cost of manufacturing. Assuming the cost of goods is $1 5, this will offer 100% margin. The media communication used would be TV and magazine advertisement. The advertisement is catered toward general audience that buy alarm clock.

Reality of the situation Essay Example

Reality of the situation Essay Example Reality of the situation Paper Reality of the situation Paper Presently, chronic diseases for example, heart diseases, diabetes and cancer are the major causes of disability and even deaths in America. These diseases are estimated to account for a bout 70% of total deaths, which translates to 1.7 million deaths every year. In addition, chronic diseases result in considerable limitations in every day living for nearly 25 million American, which are about 10 out of 100 people. Even though, these chronic diseases are amongst the most widespread and very costly health issues, these diseases are as well amongst the most preventable diseases. Taking up health behaviors for instance, eating healthy food, avoiding using tobacco and remaining physically active are measures which can easily prevent or manage the ravaging effects brought about by these chronic diseases. This paper is going to take a critical look on how to prevent heart disease and stroke which are first and third major causes of deaths in America today. The paper will examine the reality of the situation, highlight the costs of heart disease and stroke and outline preventives measures which need to be followed to arrest the situation. Reality of the situation Heart disease and stroke are main constituents of cardiovascular disease, which are among the leading causes of deaths in America estimated to account for about 40% of total deaths. About 930,000 Americans pass away due to cardiovascular diseases yearly, which translate to one person dying in every 34 seconds. Nearly 70 millions of Americans (about 20% of total population) suffer from some kind of cardiovascular disease, accounting for over 6 million people being hospitalized every year. A lot of expenses resulting from heart diseases and stroke may possibly be prevented through decreasing their main risk factors, which are: tobacco usage, poor nutrition, physical inactivity, high blood pressure, diabetes and high blood cholesterol. (American Heart Association, 2006) The costs of heart disease and stroke in terms of lives and money In 2005 it was estimated that heart disease and stroke costs were in excess of $394 billions. Out of this amount, $242 billion went to health care costs, while $152 billion are due to lost productivity resulting from disability and deaths caused by these diseases. In 2002, the expenses of hospitalization due to cardiovascular complications amongst Medicare beneficiaries reached $29 billion (American Heart Association, 2006) Over 870, 000 Americans die from hart diseases and stroke yearly, this translates about 2,400 dying each passing day (American Heart Association, 2006) In addition to this, heart disease and stroke are major causes of disability of the USA workforce resulting in about 1 million people being disabled due to stroke only. The chart below shows the costs resulting from heart disease and stroke. (Source: Chronic Disease Prevention: Division for Heart Disease and Stroke Prevention; Addressing the Nations Leading Killers: www.cdc.gov/nccdphp/about.htm )

Desperate essays

Desperate essays An Oriental rug magazine. From the first issue, a tabloid published in March 1981, through a transition to a full-color magazine in 1987, collectors and dealers with a serious interest in Oriental rugs and textiles have turned to Oriental Rug Review for auction reports, international market reports, book reviews, exhibition reviews, interviews, humor, and a wide range of feature articles, both scholarly and anecdotal. Publication of Oriental Rug Review as a print journal ceased in early 1996, and the transition to this virtual journal began. It is our goal to publish, here, nearly everything we have published before and more. In addition, we will provide searchable indexes and, from time to time, mount major exhibitions. As we were once the journal of record, this will be the home page of record for the world of antique oriental rugs. An Oriental rug magazine. From the first issue, a tabloid published in March 1981, through a transition to a full-color magazine in 1987, collectors and dealers with a serious interest in Oriental rugs and textiles have turned to Oriental Rug Review for auction reports, international market reports, book reviews, exhibition reviews, interviews, humor, and a wide range of feature articles, both scholarly and anecdotal. Publication of Oriental Rug Review as a print journal ceased in early 1996, and the transition to this virtual journal began. It is our goal to publish, here, nearly everything we have published before and more. In addition, we will provide searchable indexes and, from time to time, mount major exhibitions. As we were once the journal of record, this will be the home page of record for the world of antique oriental rugs. I'm desperate and desperately in a hurry ...

How to Become a Shot Essay Guru

How to Become a Shot Essay Guru How to Become a Short Essay Guru It doesn’t matter what subject you have: eventually you will be asked to complete a written assignment to show professor how easily you master the topic. While homework and coursework are quite brief and straight to the point, it may be quite confusing to write an essay. When a student gets an assignment to complete a short essay, he becomes quite happy but ‘short’ doesn’t mean ‘simple’ and often becomes a bigger problem. This article aims to help you to avoid all the underwater stones and complete a short essay you can be proud of. The main challenge of a short essay is that you need to limit your ideas and arguments to a certain number of words, remaining thoughtful and deep at the same time. Below is a list of requirements, which you need to follow not depending on a type of a short essay you have to complete. Create an outline When you receive a task for the first time, especially if you need to choose a topic on your own, it is easy to get lost in a huge amount of information you have to process. In such a case, it is useful to create an outline and write down all the thoughts and ideas, which you want to include to your text. When you already know what to write about and are ready to start, don’t forget to divide your thoughts into corresponding paragraphs and parts, which will make the whole text smooth and understandable. Your short essay should consist of a one-paragraph long introduction, body of three paragraphs and a one-paragraph conclusion. Introduction When it comes to a short essay, introduction section becomes even more important, as it is usually not more than a couple of sentences long. You need to make them clear and catchy, persuading the reader to continue. The first sentence should include the main ideas of the whole paper and encourage the audience to go on reading. The last sentence should contain your thesis statement. It reflects the problem for the whole essay, which should be arguable and thought evoking. Body The main three paragraphs of your whole short essay should be devoted to the body. It contains main information on the topic, supported by evidence, various facts and credible information. Every paragraph should start with an argument or a statement, following with its supportive facts. Remember to use various constructions to make your language fluent and smooth. In addition, never forget about the formatting style, as it will significantly increase your grades. It is useful to include quotes and facts but don’t forget to properly cite them and provide credible sources. The body paragraphs should contain all the necessary facts but still be readable and smooth, not overwhelming the reader with excessive information. Conclusions The final paragraph is your chance to present the obtained results, so you need to provide all the information in a couple brief sentences, summing up your whole work. First, you need to show how the body paragraphs correspond with your thesis statement, and then make a conclusion to close the raised question. It doesn’t mean that your conclusions should represent the same thoughts. Try to offer a new outlook on the topic and promote fresh ideas. If your introduction aims to stir the interest, your conclusions should satisfy the reader and close the topic. Proofreading It doesn’t matter how great your short essay is: if it contains mistakes, you are doomed to obtain low grades and redo it all over again. Make sure you edit and proofread your essay after competing it to eliminate lexical, grammatical and orthographical mistakes. Correcting all the errors will make your essay flawless and won’t distract the reader from your thoughts and ideas.

Hedge and Exchange Rate Effects Coursework Example | Topics and Well Written Essays - 2000 words

Hedge and Exchange Rate Effects - Coursework Example The model publicities play a role in the features of the industry. For all stated nations, the affiliation amid the publicity and the commerce features is widely consistent with the economic hypothesis (Bodnar & William 29). Bodnar, Gordon and William claim that it was the contribution of leading financiers’ trade and affordability conferences and the Princeton Finance Seminars through helpful remarks. The provision of information on the direct financial speculation of Japan assisted in the recognition of the trends, developments and regressions made in the financial systems of the three nations (Bodnar & William 29). Japanese stock information from the Nikkei NEEDs Databank was made accessible to Firestone Library at Princeton University and acknowledged when making the publicities findings. The dataset that was utilized in this test was one of a kind due to its information on the currency conformation of the assets of the organizations and obligations involved with the gover nments of the three nations.   ling manners: They decreased the share of the debt contracted in foreign currency and, The organizations corresponded more methodically with their overseas currency obligations with assets denominated in foreign currency and export returns This was mainly achieved effectually by decreasing their susceptibility to exchange rate shocks. More widely, this examination offers new proof on the effect of exchange rate regimes on the level of un-hedged foreign currency debt in the commercial sector and therefore on cumulative monetary steadiness. In order to test the strength of these results, Bodnar, Gordon and William verified that these findings support a broad range of circumstances and econometric particulars. Within a panel framework, the writers managed to indicate that the findings are strong to varying techniques for categorizing exchange rate organization and measuring exchange rate flexibility, potentially confounding macroeconomic inspirations, and are not propelled by adjustment s in the protocols of banks’ overseas currency loaning (Bodnar & William 29). Additionally, Bodnar, Gordon and William used an even an event test approach around exchange rate guidelines adjustment so as to contrast the fluctuations in the organizations’ overseas currency liability assets cross-sectional. However, the organizations’ had to have varying levels of overseas currency barriers. After the study, it was discovered that the adoption of flexible exchange rate rules made the organizations’ decrease their un-hedged overseas currency publicities by making use of more methodically offset assets in overseas currency against their dollar debt risk (Bodnar & William 29).  

Employee management in HM Essay Example | Topics and Well Written Essays - 3000 words

Employee management in HM - Essay Example The present-day HRM approach refutes this fallacy and asserts the view that employees can rightly be considered as very valuable assets which are the major players in the achievement of organizational goals. There has been a lot of controversy about the alignment of HRM practices and establishment of strategy with the goals of the organization (Caldwell R. 2004; Ulrich, 1997: 27). In theory, this sounds plausible, although in practice it requires a significant reorientation in the conventional remit of the personnel function. Ulrich has captured the scope of this new role when he argues that: 'HR professionals become strategic partners when they participate in the process of defining the business strategy, when they ask questions that move the strategy to action and when they design HR practices that align with the business' (1997: 27). Unfortunately, Ulrich is somewhat vague in describing how this 'role change' can be practically enacted and empirical evidence of the emergence of new strategic roles is often contradictory (Caldwell, 2003; CIPD, 2003; Gennard and Kelly, 1997). One of the distinguishing characteristics of HRM is that it seeks to transform the often disparate array of policies associated with traditional personnel management into a strategically co-ordinated or 'integrated' set of policies and processes that improve organisational performance (Caldwell R. 2004). Where this has been achieved there is empirical evidence that organisational performance can improve (MacDuffie, 1995). Conversely, when HRM is unable to affirm its integrative ambition, it loses much of its significance as a distinctive approach to people management and becomes old-style personnel management: 'a collection of incidental techniques without much internal cohesion . . . a hodge podge' (Druker, 1961, quoted in Sisson, 1995: 87). Main Functions of HRM All the models of HRM, whether American or European, are based on the three basic functions of HRM which are Recruitment and Selection; Performance Evaluation/Management and Rewards Management & Career Growth. These are discussed in detail in the following text: Recruitment & Selection Human resources recruitment and selection decisions are widely regarded as some of the most important decisions made in organizations (Ferris et al 1999). Furthermore, a principal focus of staffing decisions is the employment interview, so it is appropriate to examine this decision-making tool with respect to influence and politics. Research has continued on how influence tactics in the employment interview affect interviewer decisions, following some of the suggestions for future research proposed by Ferris and Judge (1991). Kacmar, Delery, and Ferris (1992) conducted an investigation that was designed to assess the relative effectiveness of two types of influence tactics used by applicants on interviewer decisions. They found that interviewers gave higher ratings and recommendations for job offers to applicants who employed self-promotion tactics than those who used ingratiation-type tactics (Ferris et al 1999). To illustrate this further, in a carefully conducted investigation, Stevens and Kristof (1995) reported evidence of

Component Based Development in Systems Integration Research Paper

Component Based Development in Systems Integration - Research Paper Example Industrial production process has a benefit as it can allow a production of multiplicity of goods in an adequate amount and also quality. Standardization and specialization are two advanced levels of industrialization. This process enables reuse, automation of menial and rote tasks. The creative tasks such as product design which cannot be standardized are performed by highly skilled and competent workers. The industrialization follows a principle of standardization, standardization and systematic reuse, and automation. Software development is a process which is slow as well as expensive in nature. Industrialization helps to increase quality and efficiency and also to reduce cost by the implementation of highly productive and standardized methods. Objective of a software development focuses on areas such as quality, time, quantity, and cost. Therefore, application of industrial methods can help to increase productivity, quality, and complexity of software products and reduce producti on time and cost. Systems integration deals with taking necessary steps to integrate information technology system from a given level of integration to a greater one. It is incorporated by merging distinct entities into a single cohesive entity and including them in an already existing system. The component based development also follows a method of system integration. It was one of the pioneering and first ideas of using industrial principle. Present component based system development is the second key concept related to industrialization. Some of the main component based standards produced in present industrial set up includes Sun’s Java Platform Enterprise Edition (Java EE), Corba Component Model (CCM), and also Microsoft’s Distributed Component Object Model and .NET framework. In present information technology systems a generally accepted and also industrialized production related principle has turned out be necessary. Component based

Netflix Essay Example | Topics and Well Written Essays - 1250 words

Netflix - Essay Example Netflix is seen to essentially operate in three different segments which include: Domestic streaming, Domestic DVD and International streaming. While its domestic and international streaming derives revenue for the company by the collection of revenue from the various monthly subscriptions paid by the customers for streaming content, its domestic segment derives revenue from monthly DVD-by-mail subscriptions. The company’s content is delivered to its users over the internet through various connected devices such as personal computers, Macs, Blue-ray players, play stations, home theatre systems and Internet video players. The company’s revenue growth is estimated at about 32.9% which has been found to be about thrice the current home video industry as a whole. By charging monthly subscription fees that are at times as low as $7.99 for unlimited monthly subscription (Carr, 2011), and having no late fees, Netflix is able to account for an estimated 90% of all online DVD re ntals in the United States and about 3-5 percent for all the county’s home video rentals. ... Netflix has put in place a number of cost management measures that serve in helping the company effectively balance the declining rental costs, some of these measures include: the company’s use of up to date technology, and its provision of adequate convenience to customers all serve to greatly aid against its competitors. Netflix Value chain Analysis Inbond Logistics: The Netflix has been able to sign a deal with Time Warner Bros. that in addition to extending its movie title licensing from the studio will also serve to add more TV shows to Netflix library. Netflix is seen to have greatly standardized its physical distribution method by using USPS to easily distribute DVD’s across the country. Operations: Netflix has several factory centers across the United States that manage the distribution of its television programs and movies. To distribute its DVD movies, the company is seen to first purchase them and then package each DVD into a red folder which is clearly label ed with the company’s logo. Netflix also ensures that it maintains good quality titles for physical distribution in addition to providing all its customers with quality customer care. The company offers its customers a limitless inventory and is continuously expanding its bandwidth so as to continue offering its customer’s seamless move and TV shows streaming. Outbound Logistics: Netflix is seen to be focused on attempting to build more partnerships with the various movie producing companies so as to be able to add more titles to their ever expanding library. This is aimed at providing their customers with more DVDs more quickly. The constant availability of new movie titles and TV shows is seen to

Maurya's Understanding of the Relationship between God, Humans and Essay

Maurya's Understanding of the Relationship between God, Humans and Nature - Essay Example It brings out a  clear  faith  of human beings on their  religion  and God on the various aspects of nature and Gods plans and outcomes that they cannot  control. We can  identify  this  faith  in religion and  fear  of nature when Maurya makes a  remark  of desperation saying, â€Å"God spare us, and we'll not see him again. He  has gone  now, and when the  black  night is falling I'll have no son left me in the world† (Synge, 2008). It  further  demonstrates the interdependence of humans on their  religion  and  nature  for survival even though the various fates that may befall them. They depend upon the sea for food for survival and of Gods  control  and protection against the various risk fatalities that face them. God’s role in Maurya’s  life In the play, Maurya depicts continual faith in God to be her  protector. This is to protect both her and men in her family. She believes in the  overall  power   and  control  of God over all people and nature. She acknowledges the fact that all humans and  nature  are God’s creations and that they are  different  entities functioning independently and affecting each other. Additionally, she believes that a human can affect the functioning and  state  of nature and vice versa. As such, people live in  dread  of the harsh possibilities that the sea holds against them that they can neither control nor predict. They, therefore,  opt  for God's  protection  and put faith in their religions to help them cope with such fears. Even after losing all the other men in her family to the sea with the same faith, Maurya still believes in prayer. This shows the need for  religion  and  faith  in dealing with what one cannot  control  that instills fear. Maurya holds her  faith  for fear of her remaining son’s life until the time when he  too  escaped from her by nature, and she makes peace with God, her faith and fear of the unknown fatalities of nature. This is evident in the  remark  that â€Å"They are all  dead  now there is nothing else greater the  sea  can do to me† (Synge, 2008). Nature’s role in Maurya’s  life It is ironical that Maurya fears the same  sea  that she mainly depends on for daily food. Her life is full of constant fear for the lives of the men in her family against the sea that feeds them (Synge, 2008). Though she acknowledges the fact that the sea and the winds are what  provide  them with food and  transport, she lives in the  constant  risks they pose to her family. Over the years, she has lost many men to the sea, but their  dependency  on the same  sea  for life leads them to  accept  such risks and their fates to the  sea  to ensure they are able to  maintain  life. She finds herself to be helpless to the fatalities of the  sea  to her family as one by one escape from her. As a result, they  accept  the deaths of those taken by the  sea  and continue on with their fishing activities with  faith  in their  religion  for protection against facing the same fates. Maurya’s acceptance of god and natures roles of death in her life is evident in Mauryas response to Bartley when she says, â€Å"†¦and I, an old woman looking for the grave?† (Synge, 2008). This shows her acceptance of death. Towards the end of the play, Maurya accepts the sad fact that all humans must  die  at one time or another through various means.  She accepts that her lost  family  is now  together  in accordance to her religious faith and further prays for the protection of the still living

Business Management.MANAGEMENT REPORT TO THE BOARD OF CAIFU Coursework

Business Management.MANAGEMENT REPORT TO THE BOARD OF CAIFU INVESTMENTS LTD. 2500 words - Coursework Example The critical analysis has been done to weigh the alternatives of investments in Zara and H & M. Contents Contents 3 Introduction 4 Company Profile: Zara 4 Company Profile: H & M 5 Secondary Research on the Management Theories and their applications 6 Management and Leadership Style of Zara 6 Management and Leadership Style of H & M 7 Primary Research on the Organisations 9 Analysis of the Questionnaire 10 Justification 12 Recommendation 12 Conclusion 12 References 13 Bibliography 14 Appendix 1: Interview Questionnaire 15 Introduction The strategic business alliances are the essential aspects of every business to survive in the long run. Investment companies are often willing to fund the expansion of the companies in various other international locations in order to make a profit out of such investments. Caifu Investment Ltd is looking for the opportunities in Zara and H & M and plans to invest in one particular company in order to make sure that the company is able to reap profits fo r Caifu in the long run. This report is presented to the management for a proper understanding of the business processes of the two companies both internally and externally through a primary as well as a secondary research. ... The company specialises in its fast changing fashion products and the company is famous for updating the line of clothing as per the latest fashion trends that are in vogue. Most of the other brands in the fashion clothing retail industry generally update their product every three to six months. On the other hand Zara updates their product portfolio every two weeks which has made a record of having the shortest period of time for up gradation. The company makes record designs of more than ten thousand per year. Zara has not only remained confined to the Spanish markets or the markets of the developed countries but has also moved beyond that to the developing countries where it has offered a portfolio of low cost product to the local price sensitive customers. The company therefore has a brand presence throughout the world and earns revenue of almost 8 billion euro. The company has never invested in the marketing communications like advertising or the other methods of promotion of the brand. However, the company thinks that it is important to reach out to most of the customers of the world and therefore Zara has increased the reach of the customers through the opening up of more and more stores in various locations as well as expansion to the cities across the world where the clothes might have a considerable demand from the customers. Company Profile: H & M H & M or Hennes & Mauritz is also a fashion clothing retailer based in Sweden and has been serving the industry since 1947. The brand targets almost all the markets like men, women as well as children and teenagers. H & M has a brand presence in almost 43 nations and has human resources strength of ninety four thousand. This brand also aims at reaching out to its customers

Maurya's Understanding of the Relationship between God, Humans and Essay

Maurya's Understanding of the Relationship between God, Humans and Nature - Essay Example It brings out a  clear  faith  of human beings on their  religion  and God on the various aspects of nature and Gods plans and outcomes that they cannot  control. We can  identify  this  faith  in religion and  fear  of nature when Maurya makes a  remark  of desperation saying, â€Å"God spare us, and we'll not see him again. He  has gone  now, and when the  black  night is falling I'll have no son left me in the world† (Synge, 2008). It  further  demonstrates the interdependence of humans on their  religion  and  nature  for survival even though the various fates that may befall them. They depend upon the sea for food for survival and of Gods  control  and protection against the various risk fatalities that face them. God’s role in Maurya’s  life In the play, Maurya depicts continual faith in God to be her  protector. This is to protect both her and men in her family. She believes in the  overall  power   and  control  of God over all people and nature. She acknowledges the fact that all humans and  nature  are God’s creations and that they are  different  entities functioning independently and affecting each other. Additionally, she believes that a human can affect the functioning and  state  of nature and vice versa. As such, people live in  dread  of the harsh possibilities that the sea holds against them that they can neither control nor predict. They, therefore,  opt  for God's  protection  and put faith in their religions to help them cope with such fears. Even after losing all the other men in her family to the sea with the same faith, Maurya still believes in prayer. This shows the need for  religion  and  faith  in dealing with what one cannot  control  that instills fear. Maurya holds her  faith  for fear of her remaining son’s life until the time when he  too  escaped from her by nature, and she makes peace with God, her faith and fear of the unknown fatalities of nature. This is evident in the  remark  that â€Å"They are all  dead  now there is nothing else greater the  sea  can do to me† (Synge, 2008). Nature’s role in Maurya’s  life It is ironical that Maurya fears the same  sea  that she mainly depends on for daily food. Her life is full of constant fear for the lives of the men in her family against the sea that feeds them (Synge, 2008). Though she acknowledges the fact that the sea and the winds are what  provide  them with food and  transport, she lives in the  constant  risks they pose to her family. Over the years, she has lost many men to the sea, but their  dependency  on the same  sea  for life leads them to  accept  such risks and their fates to the  sea  to ensure they are able to  maintain  life. She finds herself to be helpless to the fatalities of the  sea  to her family as one by one escape from her. As a result, they  accept  the deaths of those taken by the  sea  and continue on with their fishing activities with  faith  in their  religion  for protection against facing the same fates. Maurya’s acceptance of god and natures roles of death in her life is evident in Mauryas response to Bartley when she says, â€Å"†¦and I, an old woman looking for the grave?† (Synge, 2008). This shows her acceptance of death. Towards the end of the play, Maurya accepts the sad fact that all humans must  die  at one time or another through various means.  She accepts that her lost  family  is now  together  in accordance to her religious faith and further prays for the protection of the still living

On the Importance of the Educational Experience Essay Example for Free

On the Importance of the Educational Experience Essay In Democracy and Education Dewey presents his views regarding the three functions of education. He gives the main function of education, these being: (1) Education should simplify and order the factors of the dispositions it wants to develop, (2) Education should purify and idealize existing social customs, and (3) Education should create a wider and better balanced environment which will influence the young (Dewey 37). He notes that these stand as a requirement for enabling the development of a progressive and democratic society wherein he defines a progressive society as one in which â€Å"individual variations are considered precious†¦ (thereby) allowing for intellectual freedom and the play of diverse gifts and interests in its educational measure† (Dewey 451). Dewey’s views thereby relate the importance of the experience within educational institutions to that of ensuring democracy within a particular community. Since the foundations of democracy are that of liberty and equality, Dewey places emphasis on the necessity of ensuring that intellectual freedom may be practiced within the context of an institution that allows diversity. Within educational systems, an example of this can be seen in the practice of coeducation. As opposed to this view, however, Link Byfield, in his article â€Å"If Girls Can Succeed Only at the Expense of Boys, Maybe We Need Segregated Schools† claims that the implementation of coeducational systems leads to the development of sexism within the system which proves detrimental to the non-privileged sex. In line with this, the tasks of this paper are the following: (1) It seeks to present the views presented by Byfield in his article above and (2) It aims to present an analysis of his argument in line with how coeducation has helped in the presentation of more views in the different subjects within the educational institution and how these views enable the expansion of the educational process. Byfield (2008) argues that increase in the scores of high school girls in the School Achievement Indicators Program (SAIP) in Canada shows that there is ‘regress’ in the educational system. The bases for his claim are the following. He claims that low proficiency of high school boys in language skills and low number of high school boys who have graduated within the time-frame of the survey. He thereby opposes the view presented by the SAIP that school systems within favor the members of both sexes. The bases for SAIP’s conclusion are the following views. First, â€Å"high school girls on average are matching boys in the technology related subjects of math and science, and are far ahead in language skills† and second the ratio of the number of graduates shows that more girls are graduating as opposed to boys. In line with this, Byfield notes, given that a change in the system [from male-oriented to female-oriented] led to the ‘regress’ in the educational achievement of male students, the author argues that it is necessary to segregate students in terms of sex. The basis for his claim is the view that sexism continues to be practiced within educational institutions. He notes that this is apparent in the shift of power from the boys to the girls. He says, â€Å"Now girls seem to run everything the boys’ just tune out†. In addition to this, he says that the adaptation of a segregated system will allow the individual to be socialized in a natural environment which will allow him to be prepared for the ‘real life’. He further argues that this will not â€Å"offend the ‘social imperative’† in the sense that it will create a society â€Å"driven by misunderstanding, ignorance, selfishness, and distrust†, on the other hand, such a setting will free the individual from an environment characterized by â€Å"moshpits of vulgarity where youth is free to run itself according to the values it has absorbed from MachMusic and 12 years of automatic passing and parent-free sex instruction†.

Governments Influence On Public Opinion Media Essay

Governments Influence On Public Opinion Media Essay In the last 50 years the media influence has grown exponentially with the high tech technology, in the early years there was only telegraph, radio and magazines but now a days we have got the number of media channels, internet We live in a society that depends heavily on the information and communication to be at right path, to do the right things and to take right decisions. What we need to be aware is that the most of our decisions, belief and values are based on what we know for a fact, our assumptions, our own experience and studies, however we rely heavily on the media to get current news and facts about what should be done and what should not be? The purpose of this discussion is that our lives rely heavily on the media to know the information and take the right decisions. Coming to our topic of discussion that how government influences the public opinion. As consumers rely heavily on the media organizations for information, governments too rely on media organizations to influence the public opinion whether its through advertisement, public service message or any other way to achieve their primary and secondary objectives too. Thats why we have divided our topic of discussion into three parts The media plays a very important role in shaping and controlling the political opinions. Media is extremely powerful in the sense that without the adequate functioning of the media it is very much impossible for any social structure like government to exist so all of the social structures exists on the medias ability to socialize. The U.S. government generally will exploit the media, often times manipulating the enormous power of the printed word. Ultimately empowering the U.S. government, strengthening it with the ability to determine and control the popular perception of reality. One way in which government achieves this objective, is by its ability to misuse the medias ability to set the agenda. Contrary to popular belief, media is in fact an enormous hegemony. In fact, separate independent news organizations relatively do not exist. Rather than creating an independent structured agenda of there own, generally lesser smaller news organizations adapt to a prepared agenda, previously constructed by a higher medium. Based upon this information alone, it is quite apparent that media functions in adherence to the characteristics of a hierarchy. This simply means that media is structured in a way that it operates functioning from top to bottom. This is also identical to the hierarchical nature of the human body, in that from the commands of the brain transferred through the central nervous system, the body responds accordingly. In order for the U.S. government to control and determine the publics popular perception of reality, the government must shape and oversee the information that the media reports to the existing populous. This particular process of democracy is known and ref erred to by political scientists as cognitive socialization However, many of us, who do not stick to the cushioning of political correctness, refer to it as the propaganda machine. Numerous political scientists consider cognitive socialization to be the most effective form of political socialization. According to theory, cognitive socialization is doctored up information, which is strategically fragmented in such a manipulative manner, that the probability of its rationalization is highly predictable. The manipulative properties of cognitive socialization are so diabolical and tricky in nature, that I consider it to be the ultimate perversion of the democratic process. In all seriousness, numerous intellectuals, and gentleman held in good stature agree, that cognitive socialization is the product of an evil genius. Senator William Fulbright observed in Senate hearings on government and the media in 1966, that so many of our prominent newspapers have become almost agents or adjuncts of the government; that they do not contest or even raise questions about government policy(Refrence) The Professor Noam Chomsky on a book of his entitled Manufacturing Consent, democracy and the media. Mr. Chomsky comments on the unholy alliance between government and media. Indoctrination is the essence of democracy Now the question is that when it is impossible to control the people via force, it is very much possible to control the people what they think. Thats why media is used as an additive applied to a free democratic society to preserver the interest of power elite. (the relationship between government and media) Media and Public Relationship Mass media heavily influences our daily life, with providing of information so we will discuss that: How Mass Media Works Influence Young People Influence Of Violence Image On Kids Shaping Up the Public Opinion. How Mass Media Influence Works Of all the media distribution channels the most influential has been the television, we are constantly exposed to thousands of images and a moving picture is more than 100,000. These words are in the form of images the images of violence, advertising, sex, celebrities and much more. All these are helpful in shaping up the minds of the people, actually they are not shaping up the minds but they are shaping up the public opinion in terms of giving the consumers new values, new psyche and new way of thinking and providing them with new directions. The question is that who are shaping up this public opinion these are those five big companies which owns most of the media channels, cinemas and other sources. Time Warner VIACOM Vivendi Universal Walt Disney News Corp They also own integrated telecommunications, wireless phones, video games softwares, electronic media, the music industry and more. For example if we just try to peep into past it shows that UK ex President Tony Blair won the elections due to the contract with the Murdoch News Corporation to portray the image of Tony Blair. This shows that the media has very great and long lasting influence on the peoples as this example shows that Murdoch Corporation was quite successful in shaping up the public opinion. On the other hand the thing which is quite noticeable that Mr. Tony blair contracted a company which has a wide area of coverage, which shows that the wide area of coverage helped him to shape large number peoples mind. Years ago there was more diversity in companies, but they have merged so now they are just a few and they have been successful in shaping up the opinion and beliefs of us and our kids. It has become very much important for any parent to have a look on what their kids are watching and the material is not going to conflict with norms and values. For example if we just have a look on the Pakistani kids now a days they have just been very much addicted to Indian culture that they dont any more remember the Pakistani culture they dont have the knowledge that in Islam marriage is based on Nikkah but I have seen some of the kids asking their parents that when the couple is going to take rounds around the fire. India media has been very much successful in shaping the norms, values and most important the minds of our kids. How Does Mass Media Influence Young People As we all know that the mass medias heavy reliance is on the advertisements, media organizations earn billion of dollars. This advertisement is shaping the minds of the people regarding their buying behaviors. All the people exposed to these advertisements try to buy the same thing that was in the advertisement. As there are some positive and negative influences of the media so they try to influence the young minds these young minds can may have positive influence or may have the negative one but in both cases the media is influencing the young mind, if young mind is doing a lot of exercise just seeing someone his/her favorite sportsman doing that then its a positive influence but if he/she starts smoking then its a negative image. In both the cases media is trying to project something onto the young mind whether its a good or bad but the question is that why young minds accept all these things dont they have to do something else. The answer is that every young one has got some of the peer pressure so whenever they are trying to do something its just of peer pressure to get accepted between his friends, no matter how this will impact the health of a person but the young people just wants to be accepted in their friends. This thing shows that media is playing two way game projecting both the positive and negative image in order to achieve their objectives. Media is quite capable to project a bad image a positive one and positive one to negative but in both the cases they are influencing the young minds. Another negative influence in teenagers that has grown over the last years is anorexia and obesity. There are millions of adolescents fighting obesity, but at the same time they are exposed to thousands of advertisements of junk food, while the ideas image of a successful person is told to be thin and wealthy. Also more women are obsessive with losing weight even when they are not obese; there are many thin women that want to look like the super models and thin celebrities so they engage in eating disorders which lead to severe health issues and even death. (Hubpages) How media influence public opinion As we have discussed above and continue to discuss that media has got a great impact on the society for shaping up the public opinion whether thats a political campaign, an advertisement to make you fat, broadcasting successful characters or a terrorist attack in every situation media is trying to influence. Wilton Sekzer in a movie states: I was travelling in a subway there comes a point where the wheels of the subway screech loudly, there the towers of the World Trade Centre were in perfect symmetry so I didnt know that which one is my sons building, I was thinking that cannot be my sons building because everyone inside that building gonna die, watching TV every 5 minutes they gonna show the falling towers. I am watching your news cast. How many times you gonna show got damn towers falling down, dont you have any respect for those, who have got family and friends inside there. (Why we fight, 2005) Now if we have just have a look on the above discussed example that after 9/11 the US media was trying to shape up the public opinion in a way of creating hater in the minds of populous for the Al-Qaeda and Osama bin Laden. This shaped up the public opinion for war against terrorism and the same public opinion helped the US government for the war against Iraq. This shows that media has great power which has changed the public opinion of 80% of the Americans. Advertisements for Political Parties by Media If we just have a look on the advertisements of Pakistani political parties during the political campaigns, all of the parties whether that was in rule or in opposition both will be trying to influence the public opinion in a way that people cast their votes to the ruling party or the one in the opposition, for this purpose they try their level best to count of their best works during their ruling time. On the other hand they try to show in their advertisements that what plans they have got for the next five years. Conclusively they always try to influence the public opinion in a way that change peoples mind to cast their vote to the relative parties. There are number of other ways to influence the public opinion which includes polls and trends especially in political campaigns. The candidates that can pay more for TV and media exposure have more influence on public opinion and thus can receive more votes. This suite up the same example we discussed above about the Tony Blairs contract with Murdoch Corporation to win the elections GOVERNMENT INFLUENCE ON PUBLIC OPINION The influencing works on the agenda setting program which says that the government has to rely on the media organization for influencing the public opinion. The same is the case discussed by the Agenda setting. Agenda Setting The agenda setting theory states that the mass media has got a heavy influence on the audiences by their choices of what to report, how to report and how much worth and space should be for the issue. The salient feature is the ability of mass media to transfer issues of importance from mass media agenda to public agenda. (Brooks, Brian S., et al., 2003) Functions of Agenda Setting The agenda-setting function has multiple components: Media agenda are issues discussed in the media, such as newspapers, television, and radio. Public agenda are issues discussed and personally about members of the public. Policy agenda are issues that policy makers consider important, such as legislators. Corporate agenda are issues that big business and corporations consider important, including corporations. These four agendas are interrelated. The two basic assumptions underlie most research on agenda-setting are that the press and the media do not reflect reality, they filter and shape it, and the media concentration on a few issues and subjects leads the public to perceive those issues as more important than other issues. (Brooks, Brian S., et al., 2003) Now coming back to our topic of discussion that how governments can influence the public opinion according to the agenda setting theory discussed above there are a two ways for any government to influence the public opinion the one is direct influence and other is indirect influence. Direct Influence Direct influence is a kind of influence in which the government tries to influence through their speeches and press conferences. Speeches: If we just have a look on any of the speeches of the prime ministers, presidents or even the ministers they are actually trying to influence the public opinion that they are trying to influence the people that they are doing good and taking the right decisions they are actually shaping the public opinion but a single statement can set up agenda for the media. Press conferences: Press conference is another important source of influencing the public like we every day see that somebody is conducting a press conference in which the government or non government officials try to tell to the people via media organizations about the ground realities but in some cases to portray the issue favorably they try to use different methods which includes Secrecy: an important tool that governments use to influence or avoid media coverage. Governments release information as part of a general media strategy to influence the media agenda and frame issues favorably (McCloskey, 1990, p. 119). Governments  often attempt to conceal information from other governments and the public. These  state secrets  can include  weapon  designs, military plans,  diplomatic  negotiation  tactics, and secrets obtained illicitly from others (intelligence). Most nations have some form of  Official Secrets Act  (the  Espionage Act  in the  U.S.) and classify material according to the level of protection needed (hence the term classified information). An individual needs a  security clearance  for access and other protection methods, such as keeping documents in a  safe, are stipulated. Few people dispute the desirability of keeping  Critical Nuclear Weapon Design Information  secret, but many believe government secrecy to be excessive and too often employed for political purposes. Many countries have laws that attempt to limit government secrecy, such as the U.S.  Freedom of Information Act  and  sunshine laws. Government officials sometimes  leaking formation they are supposed to keep secret. Secrecy in elections is a growing issue, particularly secrecy of vote counts on computerized vote counting machines. While voting, citizens are acting in a unique sovereign or owner capacity (instead of being a subject of the laws, as is true outside of elections) in selecting their government servants. It is argued that secrecy is impermissible as against the public in the area of elections where the government gets all of its power and taxing authority. In any event, permissible secrecy varies significantly with the context involved. (Bok, 1989) Disinformation Disinformation is the false information that is spread deliberately. It sometimes called Black Propaganda. It can include the distribution or spreading of malicious rumors and fabricated intelligence. In the military agencies there is an extensive use of this technique to hide ones course of action. Disinformation is also helpful in the cases where the government needs to hide some of the details in order to keep the emotions high or to portray the issues favorably. This can be done by manipulation of the audience at the rational level by either discrediting, conflicting or supporting false conclusions. Another technique of concealing facts, or censorship, is also used if the group can affect such control. When channels of information cannot be completely closed, they can be rendered useless by filling them with disinformation, effectively lowering their signal-to-noise ratio and discrediting the opposition by association with a lot of easily-disproved false claims. To further understand the concept of disinformation can be clarified by the example that America has faced very high life losses in war against terrorism so government to avoid any opposition of war, the government officials will tell there is a high rate of death rate for enemy and no or very less soldiers have lost their lives. This is actually providing the people with emotional support that America is quite successful in war against terrorism and people will not oppose the war. In 1957 the  CIA  knew about the  Mayak accident  but the information was not released publicly because of the reluctance of the CIA to highlight a nuclear accident in the USSR, that could cause concern among people living near nuclear facilities in the USA. (Makhijani, 2008) Now this shows that governments provide sometimes wrong information to the media so that media cannot shape the issue as they want and create a distrust in the minds of the people but they try to shape up the content as they want, this is another way of influencing the people via shaping up the content in a way as government wants. Denial of access of information: Its an important technique to manage media coverage. Officials release only that information they want to be released. For instance, in 1983 when the Reagan Administration ordered troops to the Caribbean island of Grenada, the Pentagon refused to take reporters along (Purvis, 2001, p. 243). Similarly, the Bush administration and the Pentagon restricted and carefully controlled information and media access during the 1991 Gulf war, in sharp contrast to the freedom allowed the press and the coverage of Vietnam War. Woodward (1996) revealed that the restriction list was two-pages long and included a number of restrictions on information and travel (p. 174). Now adding up to the above discussion that the media shapes up the public opinion but sometimes Governments also have to use different strategies to shape up the matter as they want rather than allowing the media to shape up the matter according to themselves. Thats why governmental officials have got media handling strategies. Indirect influence Now coming towards the indirect influence as this is conducted through the media organizations actually the government sets up the agenda for the media organizations to discuss, to broadcast and to influence the public opinion. There are two ways of indirect influence which includes: Advertisements Talk shows Advertisements: Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, billboards or direct mail. Advertising may be placed by an advertising agency on behalf of a company or other organization. Organizations that spend money on advertising promoting items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may rely on free modes of persuasion, such as a public service announcement. (Oxford Journals) Public Service announcements: An advertisement broadcast on radio or television, for the public interest. They are to modify public attitudes by raising awareness about specific issues. The most common topics of PSAs are health, safety. Such advertising is generally produced and distributed on a cooperative basis by governmental agencies or nonprofit organizations acting in concert with private advertising and mass media companies. In most cases, the nonprofit provides the programming that is to be advertised, while the participating advertising agency and media companies provide creative services, media planning, and dissemination services on a pro bono basis. Some television shows featuring very special episodes made PSAs after the episodes. For example, Conrad Bain of Different Strokes spoke two PSAs after the episodes dealing with child sexual abuse and hitchhiking Now days we every day watch tv and read newspaper there are lot of advertisements from government or government institutions side which give us a message or information regarding some of the issues. For example child sexual abuse is very much high in Pakistan so there is a repetitive message via different media organizations that Dont let your child to be alone with a A very much common ad we use to see in the newspaper or TV that is from the FBR (federal board of revenue) which says that Tax is your liability you have to pay it All these kinds of ads and public service announcements are for the purpose of making the people get aware and shaping up the public opinion in a way that people starts doing the things that what government says. Talk Show A talk show is a television or radio program where one person (or group of people) will discuss various topics put forth by a talk show host. Sometimes, talk shows feature a panel of guests, usually consisting of a group of people who are learned or who have great experience in relation to whatever issue is being discussed on the show for that episode. Other times, a single guest discusses their work or area of expertise with a host or co-hosts. A call-in show takes live phone calls from callers listening at home, in their cars, etc. (wikipedia, 2009). Now to understand that how we indirectly get influence through talk shows. As we have discussed above the speeches or the press conferences as a direct source of influencing the people. Now just for a minute if we think that there is a statement by any of the government official that Pakistan is giving access to Black Water to nuclear weapon. This opens up the agenda for public and the media. Now media organizations start inviting the government officials to the talk shows and discuss the circumstances that Why Pakistan is giving access. What will they do with Pakistans nuclear weapons and lot of questions will be raised. The answers of these questions will be actually to influence the public opinion that whatever Pakistan is doing is in the large interest of the public and so on. This is how the government official indirectly influences the public opinion. In the same way the agenda can be raised up by the public or media. Again the government officials have to influence the public opinion in order to continue the government. Statements That Changed Up the Public Opinion Jan 17, 1961 President Dwight Eisenhowers stated: My fellow Americans this evening I come to you with a message of leave taking and to share few final thoughts with you my country men, we have been compelled to create a permanent arm industry of vast proportion. Three and a half million men and women are directly engaged in defense establishment. The total influence economic, political and even spiritual is felt in every city, every state house and every office of the follower government. We have recognized the imperative need for this development, yet we must not fail to comprehend its grave implications in councils of government we must guard against the acquisition of unwanted influence whether sort or unsort by the military industrial complex the potential for the disastrous rise of misplace power exists and will persists . (Jarecki, 2005) Iraq is a supporter of terrorist groups, inc Liberation Front, and Hamas (Why we fight) Iraq is paying $25, 000 per suicide bombing (Why we fight) CONCLUSION Now the governments heavily influence the public which has been demonstrated by different statements which shows that America brought Saddam Hussain to conquer Kuwait and after that they have used different statements against Saddam Hussain and his country and media developed an agenda upon those statements which changed the public opinion and America has to attack on Iraq. The concept is that government is the supreme power of the country and can shape up the incident as they want whether in the positive way or a negative one. We have also seen that governments keep some of the issues hidden from the public but all of these issues are intentionally kept hidden to avoid the opposition of the decision. All the above study has crystallized the topic Government Influence on Public Opinion that its true that governments do influences sometimes directly and sometimes indirectly.

Mechanical Energy :: essays research papers fc

Have you ever wondered how a jet aircraft lifts its tremendous weight off the ground, or what gives a runner the stamina to reach the finish line in a race? In order to answer all these questions we must talk about the transformation of one sort of energy into another. The jet aircraft gets its power from jet turbines. These powerful jet engines create a high-pressure stream of very hot gases that push the aircraft forward as they leave the engine. This is an example of heat being transformed into movement. This is sometimes described as Mechanical Energy. However, this transformation could not take place without the fuel that the aircraft gets within its wings or fuselage. Fuel is considered a chemical energy. This diagram shows how the jet engine acts as energy to lift the aircraft off the surface of earth. Fuel can take the form of gases, solids or liquids. When fuels combine with oxygen from the air, they release their stored energy as heat. We recognize this process as burning. The individual relies on food for fuel which contains energy-giving substances that our bodies can store until we need this energy to use our muscles. When we do use our muscles within us, we may not always be sure that heat is given off. Our bodies do not burst into flames but the perspiration on our skin is a clue to what is happening. The movement of the windsurfer has a different explanation. The windsurfer is propelled along by a sail which collects mechanical energy from the winds that sweep along the water. This energy has been produced by the sun which warms the earth's surface and sets the air above in motion. The sun's heat comes to the earth as a form of radiant energy. When the heat reaches the surface of the earth, it causes the land or seas to rise in temperature. The sun is very hot. Infact, the center of the sun can reach temperatures of up to 27 million degrees Fahrenheit. This is because of another kind of energy reaction where new substances are continually being created as others are being destroyed. This reaction is known to us as the Nuclear Reaction. Today we are trying to imitate this reaction in improving our energy supply. Scientists have calculated that the sun has enough fuel to go on producing energy at its present rate for about five billion years. On earth

Essay --

Political systems in Latin American countries have been ever-changing. Long periods of dictatorship were often followed by long periods of democracy in an on-going cycle that is one, if not the main reason as to why Latin American countries have not been able to develop quickly. Political instability has affected many aspects in countries such as Peru and Argentina, one of these aspects is freedom of the press. Freedom of the press has played a key role in Latin America, serving not only as a voice for the people, but as a trail of evidence for some of the most heinous crimes committed throughout the Cold War and post-Cold War eras. Many people have been punished and even died all in the struggle to freely criticize political, economic, or even religious issues in their own countries. Freedom of the press, a right that should always be preserved, has often dwindled in the light of dictatorships and governments that do not take criticism lightly. Freedom of the press is called by many a â€Å"negative† freedom or liberty. While positive freedoms are described as rights that allow people to take action about their own lives, negative freedoms are rights that no other person or entity is allowed to put constraints on. The government is not allowed to put obstacles on the people’s rights to communicate their sentiments. Nations were built under the principle of democracy, where people are granted the liberty to express and publish their criticisms and where it is the people who decide who stays on top and who leads them. For Peruvians and Argentineans, it has been a constant struggle to maintain this right. Through and after the Cold War, freedom of the press was easily taken away by oppressive governments, which is why freedom of the pr... ... the simple lack of it at times. The conclusion is simple: a country with no press and with no freedom for its citizens to express their opinions or discontent is a country with no democratic values. In the aftermath of the Cold War and the era of dictatorships, freedom of the press has taken its time to flourish once again. Slowly, Latin American countries such as Peru and Argentina have managed to recover and to trust the press as they previously had. It seems like this time around however, democracy has become a permanent feature in the political systems, and will be for a long time. Even though both of these countries are only partially-free at the moment, one hopes the future is a bright one. For too long the story reflected by the freedom of the press in Latin America has been the story of oppression and disillusionment, it is time for the story to change.