Latin American Literature Essay

It should be noted that Latin American Literature of the 20th century demonstrates perfect connection between the generations: the Ancient and the Modern. The most noticeable literary figures use the rich history, mythology and spiritual bound between the generations in order to demonstrate strong connection of their nation with the events and people who lived in the Ancient times and differed a lot from the present day realities. Many authors want to reveal that the spirit of the Ancient tribes living on the territory of contemporary Latin America is the most valuable heritage of contemporary people, connecting them with the past. It goes without saying that literary creations of the outstanding authors, living in the Latin American region, reflect the intentions to show deep connection of the different nations with their Ancient past, celebrating the unity of Ancient and Modern traditions within the nations of independent Latin American Countries. It is essential that the question of the Ancient heritage in Latin America is among the quite acute. That is why it is not surprising that it has found reflection in the outstanding 20th century novels, which take a significant place in Latin American Literary Heritage. They are The Storyteller by Peruvian writer Mario Vargas Llosa, written in 1987 and Where the Air is Clear by outstanding Mexican writer Carlos Fuentes, released in far 1958. Despite the significant difference in genre and plot structure these novels are united under the one theme. They reveal the close connection of the modern Latin American society with the past. The core idea of this research is to reveal this connection between the ancient and the modern within the pages of these books. Where the Air is Clear by Carlos Fuentes and close connection of the Modern world to the Ancient heritage. Where the Air Is Clear is the first novel, written by Carlos Fuentes and from the very beginning the author raised quite burning questions and important themes. One novel’s heroes, Ixca Cienfuegos, plays quite a significant cultural role in the novel, which is written in the form of character sketches collection in the Mexico City. Ixca Cienfuegos is connecting all separate parts within the pages of a book. Masterful combination of different techniques let the author represent the dynamical development of Mexico after the revolution at the time period of nearly a decade, 1940s and 1950s. It should be noted that the key figures of the novel is Mexico City itself and the author reveals cultural peculiarities describing the life of the city. The author takes the reader into the fascinating trip around the streets of Mexico City, dealing with some pages of its history. The novel could not be regarded as the typical analysis of the city dwellers; the author masterfully notes all the drawbacks incisively describing Mexico City inhabitants. He shows Federico Robles, who is a banker; Norma Robles, a social climber; Ovando family, who was rich before the revolution, but lost everything after; Rodrigo Polo, Mexican writer, who suffered during the revolution as his father was executed, Amerindian Gladys, who sells her body and certainly Ixca Cienfuegos, who is real critic and observer of the whole system. Carlos Fuentes, as a representative of Magic realism, could not avoid showing the reader the question of solitude and identity of Mexico, its loss in the labyrinth, understanding that there in no other country in Latin America, which obsessively seeks for it personal identity, returning again to its history and moving ahead. The country feels itself lost between the motherland (with all its cultural traditions and peculiarities) and the adopted land. With the help of different literary elements such as disjointed writing style, flashback, the stream of consciousness, non-chronological recount of events and alternation of narration forms, the author masterfully performs the surreal atmosphere of the constant search, which is one f the main themes of the novel. To find the correlation between the present and the past is very difficult for the main heroes of the novel and each of them touches the question of identity. It should be noted that the most surreal element of the novel is Mexico City, which is depicted as one of the core figures of the novel; this makes Where the Air is Clear outstanding from the other novels dealing with the question of national identity. The book itself essentially represents the quest for national identity in Mexico in the post – revolutionary times. Placing Mexico City as a central Figure, Carlos Fuentes shift the role of all the human characters to the background due to the fact that their lives and past experience correlate with the primary intention of definition the culture and history of the country. The question if perfectly revealed through the confrontation of the present day reality with its past, and the reader understand that this conflict has been lasting for already many years. The following quote perfectly illustrates the confrontation: â€Å"But does such a thing as ‘original’ blood exist? No: every pure element grows and is consumed in its own purity, does not develop; the original is the impure, the mixed, the mulatto and the mestizo, as I am, as all of Mexico is. Which is to say, originality supposes a mixing, a creation, not a purity previous to our experience. Rather than born original, we come to be original; origin is creation. Mexico must find her origin by looking ahead, not behind† (Carlos Fuentes, 1958, p. 44). The present day reality of the country could hardly correlate to the past of the Aztec Empire, its beliefs, hopes and cultural peculiarities. But the author makes a stress not on the confrontation and conflict; he tries to reveal that the Mexican identity and cultural peculiarity is the mixture of two different, even opposite cultures. The European Tradition and the Indian tradition; the history of Mexico, unites people of different origins, race and thought and every hero of the novel proves that, as every character is a certain emblem of different Mexican aspects, and if we integrate the histories of the heroes, we could reveal that it is the actual Mexican identity, in the unique integration of many different cultures. The story that seemed to be a disconnected is a surrealist approach of the Author, who makes a stress on the division of Mexico and its unwillingness to perceive itself as interracial community. Such surrealist technique of writing let Carlos Fuentes to show the reader his personal and vividly portrayal vision of Mexico: a confronting country with unclear identity It goes without saying that sharp division between the social classes in the 1950-s Mexico adds a lot in the constant quest for the national identity. If we look back in the history of Mexico, the Aztecs were on the top of social ranking, under the time of Aztec empire everything was subjected to their will; the situation in Where the Air Is Clear is quite opposite the indigenous Indians are on the lowest place in the Mexican society (good illustration is prostitute Gladys). Another conflict is also observed. The new and the past governing classes also involved in the confrontation. The impoverished Ovando family is contrasted to Nora Robles, the contemporary representative of the upper Mexican Classes. One of the most powerful scenes is her meeting with Lorenza de Ovando, bitter aristocratic matriarch. Here we could observe allusion on the Modern Mexico and the Past one. The country, which rejects her Aztec past, its Gods, myths and cultural traditions The Storyteller Mario Vargas Llosa, and close connection of the Modern world to the Ancient heritage. Mario Vargas Llosa tells us a story of two college friends: the anonymous narrator (some critics consider that the author introduced himself) and his friend, Saul Zurantas, a Peruvian Jew. They both very interesting time at college, studying ethnography, they had a number of philosophical disputes. As it usually happens the friendship was erased after graduation. The narrator was intended to find a scholarship and continue his studies abroad and his friend was seen at college seldom and finally disappeared. It was told that he either immigrated to Israel or lost somewhere in the jungle in the east of Peru within the Machiguenga people. The narrator graduated and started his career as a member of the field theme from the Institute of linguistics and further he became television documentaries producer. During this time he did not stop attempts to contact his lost friend Saul, intended to learn more about the cultural peculiarities of Machiguenga tribes, but unfortunately he failed. Only in the very beginning appears a haunting image, which narrator had at a Florentine Art Gallery. He recognized Saul Zurantas as the Machiguengas tribal storyteller on the photographs. The book unites and compares the chapters told by the narrator and the ones telling the reader of the Peruvian Indian Mythology. It makes the reading rich on the contrast. One chapter describes the discussion between Saul Zurantas and the narrator what impact provided the missionaries alongside with the business interest from the west on the unique nature of the Machiguenga tribes and culture. This chapter is prolonged with the national folklore telling about the spirit world, the animals and elements. It would be hard to reveal whether it is the voice of Saul Zurantas or the Machiguenga storyteller tells about mystical connection between the nature and the people. These two viewpoints thought provoking dialogues contrasted to the national tales is revealing the importance of keeping the unique cultures that are under the threat of westernization and loss of their identity. Saul Zurantas, of Jewish origin understands this more than the local Peruvians, that is why he is the storyteller, the one who keeps the connection between the generations, collecting the story of the legendary past. The book is not an easy to read as it has deep philosophical background. It provided a number of burning questions such as the investigation of the other cultures by the anthropologists and how these people, living outside of the civilized world could fit to the major society. The whole question civilization is raised within the pages of the book, the question of the lost heritage, where social anthropologist Saul Zurantas took the place of the story teller, to preserve unique Machiguenga culture, which is located in the depth of the rainforests of the Amazon River. â€Å"Who is purer or happier because he’s renounced his destiny†Ã¢â‚¬  The storyteller asked when he walked in the jungle with the Machiguengatribes, who should constantly roam to keep their obligation to the gods and keep save the Earth and the Sky and the Stars. â€Å"Nobody,† the storyteller replied. â€Å"We’d best be what we are. The one who gives up fulfilling his own obligation so as to fulfill that of another will lose his soul† (Mario Vargas Llosa, 1987). It is deeply spiritual novel, which deals about strong connection between the people of different times. The author tells us that the old tales could not leave anyone indifferent, as they are the part of the history and the part of the culture. Conclusion In the end I would like to make a stress on the fact that both authors reveal strong importance of the past for the present day world. It is important to keep the connection between the generations, to preserve cultural identity and the past could not be neither changes nor forgotten, as national identity of the country strongly deals with the question of the cultural heritage of the previous cultures. The Ancient Maya Tribes and Ancient Aztec have left rich cultural heritage for the Mexicans and the Peruvians and present day people should care and protect this heritage, understanding that the role of the Ancient in our present day Modern is really significant. References Fuentes, Carlos. Where the Air Is Clear. Dalkey Archive Press: orig. 1958; 2004 Llosa, Mario Vargas. The Storyteller. Picador: orig. 1987; 2001 Taube. Karl. Aztec and Maya Myths. Austin: University of Texas,1993 Gerald, Martin. Journeys through the Labyrinth: Latin American Fiction of the Twentieth Century. Verso: 1989

Ethnic Groups and Discrimination Essay

I belong to the White ethnic group which was responsible for the colonization of North America. While I am part of the White ethnic group, my family immigrated to the United States from Germany quite some time after the major colonization of North America. When most people think about the colonization of North America they think of White people on the Mayflower landing on Plymouth Rock. While the pilgrims did colonize what is now referred to as New England, the Spanish were actually the first to colonize North America. No matter who first colonized North America, this colonization caused an influx of immigrants that asserted their dominance over the native people. This colonization was also the root cause of slavery being introduced to this â€Å"New World†. Pilgrims are most notably identified as coming to North America to escape religious persecution. The ironic part of the colonization is that the pilgrims forced their religion on those native to North America. It is important to note that this may be one of the first indications of future ethnic and racial problems that would caused by the colonization of North America. I don’t think people normally think about racism happening to Caucasians. Unfortunately it is very common for racism to happen to all ethnic groups in the U. S. Caucasian racism and prejudice against other ethnic and racial groups always seem to get the most publicity. It would be better to broaden our view of prejudice and racism so that we could get the whole story. I think that the Caucasian group had brought most of this negative attention on itself. Historically the U. S. has been dominated by Caucasians, which means this group doesn’t have as much to worry about restrictions due to ethnicity or racial group. If we break down the Caucasian group even further we can see that this is even truer for the males, which I am, of this group. Male Caucasians have long been the dominant force in U. S. society. The majority of restrictions placed on females and ethnic groups have been enforced by Male Caucasians. The most notable Caucasian discrimination has been against African Americans. African Americans were largely used for slave labor during the beginning of the U. S. Going from slave to equal isn’t easy, in both occurrence and acceptance from the former dominant or controlling group. This dominant position can be seen as a major reason why the view of discrimination is still focused on Caucasians. Since the Caucasian males of the past have put restrictions on most other ethnic groups, this wrong was attempted to be â€Å"undone† by Affirmative Action laws (Fullinwider, Robert). While most people see Affirmative Action as being helpful, it has also caused discrimination against Caucasian males. Some government agencies require a quota on hiring certain ethnic groups (this included female Caucasians). This can cause a job candidate that has hirer qualifications to be passed over just to fulfill a quota. I have seen this happen to my father while he was applying for a firefighter/EMT position. You can easily see the Caucasian male dominance by noticing the â€Å"dual labor market† effect. I see it more as a â€Å"multiple labor market† since I would also include female Caucasians as another labor market. Immigrants from Mexico often enter into a portion of this multiple labor market, most notably the farming community. Whether it is farming, manual labor, or the lower-end service sector it seems that it seems more acceptable to Caucasians for other ethnic groups to occupy these types of jobs. When the other ethnic groups occupy positions normally held by Caucasian males, we often see a limitation in their ability to progress in that profession (â€Å"glass ceiling†). If you look at the breakdown of people who run companies you will see this is dominated by Caucasians males, followed by males of the other ethnic groups, then females of all ethnic groups. Discrimination isn’t only apparent in the job market, but in how companies invest in certain areas. It is seen in our response to what is happening in other areas of cities or areas of the country. We have slums and â€Å"ghettos† that don’t get investment monies to fix them up due to the lower class segregation. We have other areas occupied by a high number of non-Caucasians that don’t get investments just because of their ethnicity. New Orleans is a perfect example of all of these inequalities. It was a city segregated by race, ethnicity, and social class standing. The devastation caused by hurricane Katrina happened to people who couldn’t afford to get out on their own, and was compounded by the predominantly Caucasian government’s lack of response (arguably due to the racial differences between U. S. leaders and with the people effected by the disaster). I don’t feel that I fit in with the standard culture for my Caucasian ethnic group or the U. S. mainstream culture. I don’t participate in any religions, as I believe in myself and science that can be proved. I don’t feel that I am or need to be â€Å"better† than any other ethnic group. I couldn’t care less about what style is popular or what haircuts are â€Å"in†. I just try to be myself and try to ignore things that try to sway my opinions. Instead of taking someone’s word for something I would rather research and come to my own decision (almost to a fault). I think it is better to be different than a lemming following the crowd running off the cliff. References Fullinwider, Robert (2005). Affirmative Action. Retrieved February 1, 2006 from http://plato. stanford. edu/entries/affirmative-action/.

The relationship of DOC/CDOM

The relationship of DOC/CDOM Jiwei Li 1 , Qian Yu 1 , and Yong Q. Tian 2, 3 1 Department of Geosciences, University of Massachusetts, Amherst. 2 Institute for Great Lakes Research, Central Michigan University. 3 Department of Geography, Central Michigan University. Key Points: The relationship of DOC/CDOM is impacted by the land cover types and temperature. The same CDOM indicates different DOC levels according to watershed land covers and seasons. Abstract The DOC flux from terrestrial to aquatic environment can be monitored at high spatial-temporal resolution through the remote sensing estimation of CDOM. To improve the reliability of DOC remote sensing monitoring, the co-variation of the DOC and CDOM were examined in a series novel mesocosm experiments and six years watershed field samplings. Both the mesocosm experiments and field samplings found the relationships of DOC/CDOM were impacted by land cover types and temperature. The same CDOM absorption represents different levels of the DOC concentra tion for the different vegetation (rank as evergreen, agriculture and deciduous). Meanwhile, the CDOM absorption correlated to high DOC levels in high temperature. Our findings significantly improves efficiency for using the CDOM as the DOC proxy. 1 Introduction The terrestrially derived dissolved organic carbon (DOC) inputs a large amount of carbon (2 gigatons) to the aquatic ecosystems each year [ Battin et al. , 2009 ]. More than 1 gigaton ofÂÂ   DOC released to the atmosphere when they are carried through the inland water systems, including the rivers, lakes, and ponds [ Roulet and Moore , 2006 ]. Both the rivers and non-running inland waters (lakes and ponds) actively transform the DOC to the CO2 in the atmosphere [ Holgerson and Raymond , 2016 ]. This DOC flux is the crucial components in the global greenhouse gas budget [ Pachauri et al. , 2015 ]. The input of DOC to inland water and oceans can account for considerable carbon loss from terrestrial ecosystems, which has l arge implications for regional carbon cycling by changing the terrestrial net ecosystem exchange [ Borken et al. , 2011 ; Kindler et al. , 2011 ]. The terrestrial DOC inputs to the aquatic ecosystems also plays an important role in the water quality, controlling metal binding and transport, and modifying nutrients dynamics due to its labile properties in aquatic environments [ Bianchi et al. , 2015 ; Stedmon et al. , 2006 ]. The DOC transport from land to water has remarkable implication on the carbon cycle, biogeochemical processes, and ecological processes at regional and global scale [ Butman and Raymond , 2011 ; Raymond and Bauer , 2001 ; Spencer et al. , 2013 ]. This DOC flux is required to be monitored at high spatial Fichot and Benner , 2011 ; Vodacek et al. , 1997 ]. The CDOM is the colored components of the dissolved organic matter (DOM) in the water [ Del Vecchio and Blough , 2004 ], which changes the in-water light field through the strong absorption of short wavel ength light [ Rochelle-Newall and Fisher , 2002 ]. The CDOM absorption can be estimated through the detecting of the in-water light field to provide the high spatial-temporal resolution water carbon information [ Jiwei Li , 2016 ].

Being Assertive instead of Being Aggressive at Work Essay

Being Assertive instead of Being Aggressive at Work - Essay Example When going for a career start, it is important to understand the present day workplace. The 21st-century workplace is diverse in terms of culture, race, and gender; it is global. Employees must be prepared to deal with people from any part of the world confidently and without bias. One should enter a career with a positive attitude towards teamwork. Organizational success depends on teamwork and communication is the key to a good team spirit development. Career development in the world of new technology depends on one’s ability to adapt to the new technology. All individuals preparing for any career should keep the above points in mind in order to become successful professionals. INTRODUCTION Workplace environment greatly affects the well being, health, productivity and motivation to work in the employees (Jones, 2001). The workplace environment is a factor in the behavior of employees, therefore, it is up to them to maintain a healthy workplace environment. According to (Scot t & Judge, 2006), the personal traits and the affective states experiences by people in organizational setups determine the quality of workplace atmosphere. To play their role in contributing towards a healthy workplace environment, one should enter any career after being well prepared to deal with the challenges of a workplace (Jones. 2001). Self-mastery, conquering control on persona; traits via personal and independent victories of self-control is basic and very important if one wants to reach the level of interdependence in an organization (Covey, 1989). 1. BEING ASSERTIVE INSTEAD OF AGGRESSIVE AT WORK Assertiveness is the key to respectful survival in the workplace (Weinberg & Cooper, 2007). Assertiveness is sometimes confused with aggressiveness. In reality, there is a difference between the two. Aggression refers to pushing others to get what one wants, while assertiveness means to stand up for one’s rights, still respecting the other’s point of view. Assertiven ess is a way of communicating what one wants respectfully but firmly (Sparks, et al; 2001). According to one study by Rabin & Zelner (1992), assertiveness is a major contributing factor in job satisfaction. Training in assertiveness can not only help in enhancing work productivity of an employee but can also contribute towards a successful career (Rabin & Zelner, 1992). Though the line separating aggressiveness and assertiveness may be thin, the consequential implications of both behaviors are contrasting. The result of aggression is usually negative feelings in others and both parties not getting what they want while assertion leads to what one wants without conflict and in such a way that the other party does not feel defeated (Glomb, 2002). 2. BEING PROACTIVE IN CAREER According to Covey (1989), change always originates from within; so it is best to identify what one can do instead of attempting to do whatever comes in one’s way. A proactive disposition, according to Bandu ra (2001; cited in Stadtler, et al, 2010) refers to bring change and complete tasks by one’s actions.

Close Reading Exercise Essay Example | Topics and Well Written Essays - 1500 words

Close Reading Exercise - Essay Example n a room that was â€Å"well lighted with wax candles†, but where â€Å"no glimpse of daylight was to be seen†, the author was being indicative of the wealthy spinster’s closed-minded, hypocritical and spiteful nature. Much of the furniture in this room was of forms and uses â€Å"then quite unknown to Pip†. Because Pip was a boy with the â€Å"expectations† to become a gentleman. His life had not yet turned around. It’s an illustration that Dickens was extremely careful in the exercise of characterization. It’s in a tone of irony that Pip refers to the â€Å"fine lady† sitting at the dressing-table. His encounter, in fact, was not with a fine lady, but a â€Å"strange† lady, the strangest he had ever seen or he should ever see; a lady with â€Å"no brightness left†, an old desiccated lady more horrifying than â€Å"waxwork† and â€Å"skeleton†. The objects found scattered around in the room in a haphazard manner are once again a subtle indication of Miss Havisham’s complex nature. In an antithesis, Pip clarifies that â€Å"it was not in the first few moments that he saw all these things, though he saw more of them in the first moments†. These were the things that â€Å"ought to be white†, but were once-white, things that had lost their lustre, were faded and yellow. All of them are a grim pointer to Miss Havisham’s unpleasant past. The description of Miss Havisham’s appearance and the watch and the clock that had stopped at twenty minutes to nine have such a hair-raising visual and mental effect on the reader that one can expect it in few horror stories. â€Å"What will be conceded even by the most disputatious reader† is an illustration of such use of the language that requires even a language expert to take a second reading, to be sure. It’s not at all a coincidence if it reminds one of O. Henry’s writing style. When Miss Havisham commands Pip to play, the allusion to Mr. Pumblechook’s chaise-cart, and that he felt himself â€Å"unequal to the

The History of Pan-Africanism Essay Example | Topics and Well Written Essays - 1000 words

The History of Pan-Africanism - Essay Example This was one of the greatest racial discrimination of this era, where blacks were being demoralized and oppressed on various grounds. The movement of Pan-African unity was very essential for African Americans. It helped them to identify politics, because African origin was not recognizing its people’s identity (Mayihlome, 2011). This era reduced differences between various people of Africa and supported indiscriminate "African" heritage. As a philosophy, Pan-Africanism represented an ethical system which traced origins from ancient times and promoted values of African civilization. It struggles against slavery, racial discrimination, neo-colonialism and colonialism. European slave trade was another concept used in Pan-Africanism. In past era Africans were forced for slavery from various origins and their descendants were breathing in an environment, where they were being exploited because at that time African origin became a sign of servile status. There were many differences such as political, cultural etc, but this concept of slavery was affecting people negatively. 1.2 Past scenario Africans were being treated as slaves in America, South America, and Caribbean. At this time migration of Africa (born out of the Berlin Conference of 1884 & 85) had begun. At first there was a movement of anti-slavery and anti-colonial amongst black people of Africa and the Diaspora, in the late nineteenth century. Pan-Africanism developed in these decades. Pan-Africanism had provided shelter and created unity, independence, political and economic assistance and created chronological and cultural awareness among people (Young, 2010). The ideology of pan-Africanism  was based on  self-respect  and  so-called  Africa for the Africans. Its alternative  focus was on  ethnic  gathering. It changed colonial procedures without any political power. It highlighted all the  troubles  that African peope faced in this era and aided in the foundation of nationalism (Hakim, 2007). The entire past scenario of this movement and its value is described in the following points: ROOTS Pan-Africanism comprises of rich history, which dates back to eighteenth century. It originated from the New World rather than from Africa itself. People were bound by slavery in America and the Caribbean People of Africa were looking for their ancestral homeland, with missing sense of dignity and freedom. Pan-Africanism also represented those people who were born in captivity. Prince Hall, a black cleric  within  Boston, campaigned with the assistance of 1787 people in order to replace the disputes of  black in  Africa. Another black Bostonian, Quaker shipbuilder Paul Cuffe, took matters into his own hands  and with 1815 people founded a  village  within  Sierra Leone, which British considered as a refuge for freed and led to runaway of slaves, around 1787 people.   This movement was later termed as negritude, which stood to represent blackness (Fors ter, 1994). Past glory The effect of repatriation  was arguable in America in nineteenth century and many people participated in it such as Frederick Douglass,  contested  that black Americans should be given their rights. The efforts of American Colonization Society (largely white liberals) resulted  with another slave refuge: Liberia. Former slaves were replaced  towards Africa from Caribbean and Brazil. Later, in 1930's, the ideology of negritude ("blackness"), increased among French-speaking African  scholars  in France. Those Africans who kept protecting negritude contended that characteristics of the

Biopolar Disorder Essay Example | Topics and Well Written Essays - 2000 words

Biopolar Disorder - Essay Example Mania and depression both may involve states of malnutrition secondary to the psychiatrically diminished awareness of or ability to maintain one's health and well-being. Thus, a metabolic panel along with, in extreme cases, levels of thiamine, albumin, and prealbumin may help determine the extent of self-neglect and compromised nutritional state. Neuroimaging modalities are currently not helpful in diagnosing bipolar disorder. Rather, the clinical presentation of symptom clusters, as defined in the DSM-IV TR, plus family and genetic histories guide the mental health clinician in diagnosing psychiatric conditions. Neuroimaging studies of child and adolescent patients with bipolar disorder are few. MRI studies of children and adolescents with bipolar I disorder have shown enlarged ventricles and an increased number of hyperintensities compared with healthy control subjects. The pathologic and clinical significance of these findings is unknown. In MRI studies, in a study by Darsi (1999) found that the area of the thalamus was substantially decreased in youths with bipolar disorder or schizophrenia compared with healthy control subjects. Studies in adults revealed similar findings. ... studies of children and adolescents with bipolar I disorder have shown enlarged ventricles and an increased number of hyperintensities compared with healthy control subjects. The pathologic and clinical significance of these findings is unknown. In MRI studies, in a study by Darsi (1999) found that the area of the thalamus was substantially decreased in youths with bipolar disorder or schizophrenia compared with healthy control subjects. Studies in adults revealed similar findings. The diagnosis of bipolar disorder or schizophrenia cannot be made on the basis of this volume difference on MRI. Nonetheless, reduced thalamic volume is consistent with clinical symptoms of poor attention, difficulty in filtering simultaneous stimuli, and dysregulation of mood, all of which symptoms found in patients with both of these major mental illnesses. Whether a structural or functional deficit in the thalamus may be causal or contributory to the pathophysiology of these mental disorders remains unknown. Other Tests: A baseline ECG may be needed before a psychotropic medication is started because some are known to alter QT intervals or other features of the cardiac rhythm. Symptoms of Bipolar Disorder Bipolar disorder causes dramatic mood swings from overly high and/or irritable to sad and hopeless, and then back again, often with periods of normal mood in between. Severe changes in energy and behavior go along with these changes in mood. The periods of highs and lows are called episodes of mania and depression. (Upadhyaya, 2006; Wikiepedia, 2007; NIMH, 2007). Symptoms of mania (or a manic episode) include (NIMH, 2007; Upadhyaya, 2006;, Wikiepedia, 2007): Increased energy, activity, and restlessness Excessively high, overly good, euphoric mood Extreme irritability Racing

Consolidation and Reflective Statement on Personal learning preference Coursework

Consolidation and Reflective Statement on Personal learning preference workshop - Coursework Example It is good to balance these styles at times to create a balance for sharpening one’s learning skills (Honey & Mumford, 1992). The reflector and theorist learning styles are worth considering. Reflective learning is an individual style of learning. One needs no guidebook to implement it. Reflection should not be thought of as an essential element of the ‘to do’ list. Rather, reflection should be practiced at any stage. One should underscore the need to be a reflective learner, but not doing reflective learning. The ability to reflect is quite important in the process of learning and self-development (Honey & Mumford, 1992). Reflection could be in the form of thinking with a purpose, questioning, probing, analyzing, being critical, making judgments, and conclusions. A reflective learner should plan and prioritize. The huge number of activities in the study process can overwhelm a learner. One should plan his time and prioritize the learning tasks, knowing well how to execute all other commitments (Contrell, 2010). Precisely, the learner should reflect ahead to know what is required, when and how to do it based on prioritization. Secondly, the learner should set and achieve goals. Motivation can play out when one reflects on the goals of the study while relating the same to life goals. When goals are defined, it is easier to strategize on achieving them (Honey & Mumford, 1992). A reflective learner should know how to deal with anxiety and procrastination (Contrell, 2010). Procrastination can lead to the missing of deadlines or lagging behind in study schedules, a situation that can take away one’s confidence. A learner should recognize why, where and when he or she procrastinates to challenge habits and routines. Essential tools for reflection in reflective learning include diaries, journals, tables, lists, maps, bullet points, videos, digital recorders, diagrams and icons (Contrell, 2010). These can better boost a reflective

Analyzing Philosophical Themes in a Fictional Work (Equilibrium, 2002) Essay

Analyzing Philosophical Themes in a Fictional Work (Equilibrium, 2002) - Essay Example In the past months, we have more and more such films hit the box office. One perfect example is the 2002 Science-fiction film Equilibrium, which received many bad reviews and ultimately flopped the box office. This film follows the story of a law enforcement officer in a future dystopia where both feelings and artistic expression are outlawed and citizens take daily injections of drugs to suppress their emotions. The plot begins with the end of a third world war that has left earth in shambles and with a largely decimated population due to the use of nuclear warfare. This incident causes the survivors to institute stricter measures to ensure that a fourth war will not break out in the future. A totalitarian government emerges whose ideology determines human emotion to be the root cause of conflict. Thus, all emotionally stimulating material is banned and â€Å"sense offenders† are ruthlessly persecuted. All citizens of Libria are required to take regular injections of the emot ion-suppressing drug called Prozium, under fear of death or imprisonment. Due to the harsh conditions instituted, an underground resistance movement emerges with the goal of destroying the oppressive system in which its citizens are practically slaves. With the help of a rebel law enforcer, they are eventually able, after devious planning and sustained losses, to overthrow the organization and free the people. (Wikipedia, 2002) From first glance, one can immediately tell that the film is loaded with ideological themes. The philosophy applied is also quite controversial too. Plato, the ancient Greek philosopher, had a similar viewpoint where he advocated a tyrannical government instead of a democracy that had more risks of failing. Modern conspiracy theorists have said that in the future, such a government may emerge. In this situation, the ruling power takes control of all aspects of life. Religion is either outlawed or limited to one for all, Needs are distributed equally to all pe ople, who in turn are required to abide by all rules imposed. The military’s power is enlarged and many liberties are abolished. What you get is a slave world. All throughout the film, the portrayed supreme ruler is publicized all over the city in huge screens. Propaganda is pumped into the minds of the people in order to keep them brainwashed and mesmerized as to the actual situation. The notion presented is that the end justifies the means. As long as peace and order is maintained, the happiness and freedom of the citizens can be surrendered. Justice is not given and therefore, many resistance movements emerge. (Wimmer, 2002) In order to fully understand this, one has to look into history. Similar systems were instituted in countries like Russia, China, and a few Western nations in various times. Communism is one good example and a perfect parallel. History tells of the horrors experienced in communist Russia back when the Czars were overthrown and the communist rebels took over. Communism is based on several principles. The first one states that the purpose of communism is to liberate the conditions of the proletariat. In other words, it terminates the unequal distribution of resources that results in poverty. So, it equally distributes resources and labor. Each person has to do the work he is fit to do, and receives his daily wages according to his needs, and not according to his workload. Moreover, he is â€Å"commanded† to maintain peace by worshipping and doing things the same way as everyone. Another principle is that there should be no opposition. In our modern era, democracy is dominant, and as a result, many opposing parties

Philosophy Essay Example | Topics and Well Written Essays - 1500 words - 12

Philosophy - Essay Example Thus, all knowledge of things comes to us by objects that are outside. In a way, Hobbes has put forward a mechanism of knowledge; we receive stimuli and our brain and heart interpret it and then they send us signals that help us interpret what that thing is. However, at least in Leviathan, Hobbes is not too clear on how the signals are sent from within us. Hobbes goes on to state that, thus, â€Å"when we would express the decay, and signify that the sense is fading, old and past, it is called memory† (Hobbes Chapter II). He says that memory is simply our old sensory perceptions that have faded enough for us to not be able to remember them clearly, likening it to the light of the stars which fades during daylight, but is there still. Thus, our experiences are the sum of our memories. For Hobbes, memory is at par with imagination, with one slight difference, memory must always be empirically possible, whereas imagination need not be so. However, what is interesting is that Hobbes does not lay down the condition that memory has to be true in the sense of it having actually occurred, it can be an untrue event when it comes to the veracity of its occurrence, but it will be considered a memory of it is empirically possible. So, according to Hobbes, all memory, just like our senses, are perceived from objects that are outside of us, which we interpret through our sensory perception. In turn, it is these memories that shape up our world-view and our beliefs about things that are around us. When it came to memory, Plato held the view that everything that we know, or will ever know, is actually present in our memory already, or anamnesis. Time, and its passing, are mere illusions, when what is actually happening is that our memory is unfolding, nothing more. We are not acquiring new knowledge, rather it is our old memories that are unfolding and the illusion of time makes us believe

Edward Estlin Cummings Essay Example for Free

Edward Estlin Cummings Essay Edward Estlin Cummings was born on October 14, 1894 in Cambridge, Massachusetts to academic parents who early on encouraged him to develop his creative gifts (Everett). His was a happy childhood; he grew up in a spacious, sunny house, his neighborhood was full of children who roamed the nearby woods and played baseball during summer or skated on a local pond in the winter (Berry, 8). When he grew up, he acknowledged the impact his parents had on him, stating that it had been â€Å"my joyous fate and supreme good fortune† to belong to such family (Berry, 8). According to Reef, Estlin once said â€Å"I did not decide to become a poet – I was always writing poetry (5)†. He did not originally start writing in the form for which he is best known today. When he was young, he wrote poetry and produced pencil drawings. His love of language was encouraged by his mother, who made up word games to encourage his creativity (Blanchard and Falcetti, 58). At the same time, his poetry is filled with descriptions and images of nature, natural elements, and natural processes (Parekh). He took his fathers pastoral background and used it to preach in many of his other poems (Eich). Estlin graduated from Harvard for his BA and MA studies. His travels took him to different places around the world. When war broke out between US and Germany in 1917, Estlin joined a Red Cross unit in France as an ambulance driver (Reef, 29). There, he and a friend were imprisoned on suspicion of espionage (www. poets. org). This experience resulted in his novel, The Enormous Room. He also traveled throughout Europe, where he met poets and artists including Pablo Picasso. He divided his life between Paris and Greenwich Village, and later between the Village and his New Hamsphire farm (Schmidt, 85). He became widely known as a whimsical and experimental poet (www. who2. com) whose radical use of â€Å"form, punctuation, spelling and syntax, abandoning traditional techniques and structures created a new, highly idiosyncratic means of poetic expression (www. poets. org)†. In addition, the landscape of New England with its animals, fields and forests influenced his poetry and infused it with images from the natural world (Shuman, 318). As Shuman succinctly point out: His poetry combines a child’s enthusiasm for the wonders of the natural world with a sophisticated adult’s wariness of official positions and conventional thinking (311). One such poem is the wonderful in just- . The poem quite simply is about the beginning of a new season: â€Å"in just-/ spring. † In this poem, Estlin â€Å"coins words, alters punctuations and invents his own typography. Thus, the poem itself represents creativity and how it spring from the earth (Phelan)†. The poem then continues on to paint a picture of Spring and embodies the themes of innocence and childhood. This poem in particular embodies his view, where Estlin himself explains: In so far as a human being is an artist, skies and mountains and oceans and thunderbolts and butterflies are immeasurable; and art is every mystery of nature (314-15). in Just- spring when the world is mud- luscious the little lame balloonman whistles far and wee and eddieandbill come running from marbles and piracies and its spring when the world is puddle-wonderful the queer old balloonman whistles far and wee and bettyandisbel come dancing from hop-scotch and jump-rope and its spring and the goat-footed balloonMan whistles far and wee e. e. cummings WORKS CITED Berry, S. L. â€Å"E. E. Cummings. † Indiana: The Creative Company, 1994. Blanchard, Mary Loving, and Cara Falcetti. â€Å"Poets for Young Adults. † New York: Greenwood Publishing Group, 2006. Cummings, E. E. â€Å"100 Selected Poems. † Atlanta: Grove Press, 1994. Cummings, E. E. â€Å"Commentary on Life and Art by E. E. Cummings. † New York: October House, 1965. â€Å"E. E. Cummings. † Academy of American Poets. 12 Dec 2008. http://www. poets. org/poet. php/prmPID/156 â€Å"E. E. Cummings. † A Who2 Profile. 12 Dec 28. http://who2. com/ask/eecummings. html Eich, Marty. â€Å"E. E. Cummings Biography. † 12 Dec 2008. http://famouspoetsandpoems. com/poets/e__e__cummings/biography Everett, Nicholas. â€Å"E. E. Cumming’s Life. † March 2001. Modern American Poetry. Dec 2008. http://www. english. uiuc. edu/maps/poets/a_f/cummings/cummings_life. htm Parekh, Pushpa N. â€Å"Nature in the Poetry of E. E. Cummings. † Spring Volume 3 1994: 63-71. Phelan, Julie. â€Å"Poetry analysis: in Just- by E. E. Cummings. † 12 Dec 2008. http://www. helium. com/items/1140501-google-yahoo-poetry-analysis-in-justby-ee-cummings-poetry-summary? page=1 Reef, Catherine. â€Å"E. E. Cummings: A Poet’s Life. † New York: Clarion Books, 2006. Schmidt, Michael. â€Å"The Great Modern Poets. † London: Quercus, 2006. Shuman, Robert Baird â€Å"Great American Writers. † New York: Marshall Cavendish, 2002.

Review of Literature Essay Example for Free

Review of Literature Essay 2.1Introduction This chapter reviewed the available literatures written on this topic and in other related areas in this chapter. This was made possible by the identification, collection and review of these literatures from various sources such as text books, journals, reports and the internet. 2.2The Concept of ATM ATM is typically made up of the CPU for controlling the user interface and transaction devices, magnetic or Chip card reader for identifying the customer, display which is used by the customer for performing the transaction, function buttons usually close to the display or a Touch screen used to select the various aspects of the transaction and a record printer which provides the customer with a record of a transaction (Cronin and Mary, 1997). Most ATMs are connected to inter bank networks, enabling people to withdraw and deposit money from machines not belonging to the bank where they have their account or in the country where their accounts are held thus enabling cash withdrawals in local currency (Maxwell, 1990). They are often identified by signs above them indicating the name of the bank owning them. 2.2.1Evolution of ATM ATM is said to have evolved from early cash dispenser and is said to have first been introduced in the early 1970’s. The dispensers were operated by a token inform of a punch card. This enables a customer to withdraw as sachets of suitable values of bank notes. These sachets processes and then return the card to the customers. Another source has it that ATM concept was started around 1967, and that it was first installed in Endfield town, on the London Borough of Endfield by Barclays Bank. Thomas (1996). This is said to have been accredited to John Shepherded Baron, although George Simon registered patent in New York and Don Wetzel and two other Engineers from Docatel Company also registered patent in June/ April 1973. Brendan (1996). This in the second generation was improved to the extent that made it possible to count proved money. 2.2.2Operation of ATM ATMs typically connect directly to their ATM Controller via either a dial-up modem over a telephone line or directly via a leased line. Leased lines are preferable because they require less time to establish a connection. Musiime and Biyaki, (2010). It is observed that, most modern ATMs, the customer is identified by inserting a plastic ATM card with a magnetic stripe or a plastic smartcard with a chip that contains a unique card number. Security is provided by the customer entering a personal identification number (PIN). For one to access ATM service, he/ she (the card holder) has to insert the card (magnetic strip card) into the machine (ATM), which then reads the strip and makes contact with the central computer to confirm the genuity of the card which is either accepted rejected depending on whether it is valid or not. When accepted, the customer then punches his/ her PIN number which is then verified according to its compatibility with the information stored in the card. After w hich it then perform the service requested of like (issuing cash, accepting cash/ cheque deposit, balance enquiry, mini-statement) etc, and finally ejects the card. 2.3Effectiveness of ATM Without usage of technology the banking sector cannot provide customers with effective services (Patricio et al., 2003). Effective service delivery is a new or significantly improved service concept that is taken into practice (Drake, 2001). Customer expectations concerning service encounter experiences and service delivery mechanisms as well as the entire concept of what constitutes quality service are therefore key issues that need to be considered prior to the implementation of any structural change. Patricio et al. (2003). Effective service delivery is a service product or service process that is based on some technology or systematic method. It can be a new customer interaction channel, a distribution system or a technological concept or a combination of them. (Kelley et al. 1990). Kumbhar (2011). Observed that effectiveness of service provision have a significant relationship with overall customer satisfaction. Effective service delivery is positively related to customer satisf action in that, when a customer perceives that the delivery mode of the transactions that the bank is supposed to offer is quite good, the more the customers will be satisfied with the bank services. The Concept of Customer Satisfaction Cacioppo (2000) defines Customer satisfaction as the state of mind that customers have about a company when their expectations have been met or exceeded over the lifetime of the product or service as quoted by MALCOLM (2008). Increased customer expectations have created a competitive climate whereby the quality of the relationship between the customer and bank has taken on a greater significance in some cases than the product itself. (Musiime and Biyaki, 2010). Krishnan et al (1999). Point out that, the banking industry strives to succeed by putting the topic of rapid and changing customers needs to their agenda. This can be achieved through good customer care and offering attractive services or products that other competitors may not offer. Therefore, customer satisfaction is seen as a key performance indicator within business. The concept of customer satisfaction occupies a central position in marketing and practice (Cardozo, 1965). Customer satisfaction is a person’s feelings of pleasure or disappointment resulting from comparing a product’s perceived performance or outcome in relation to his or her expectations. (Musiime and Biyaki, 2010). In summary, Customer Satisfaction is the actual meeting of customer’s expectation after he or she has completed consuming a product or service. 2.4.1 Who is a Customer A customer is the most important visitor on our premises. He is not dependent on us. He is not an interruption to our work. He is the purpose for it. He is not an outsider on our business rather he is part of it, we are not doing him favor by serving him rather he is doing us favor by giving us an opportunity to do so. Wasswa, (2003). Pg 35. He further described a customer as one that enables the organization exists. They are the purpose of our business. In my own view, I believe that, customers are the heart, the life and the soul of our businesses, without whom we can’t hold even for a second to exist in business. Hence they should be accorded utmost respect and care when rendering service to them. 2.4.2Importance of Customer satisfaction Khirallah (2005) defines customer satisfaction as; a customers perception that his or her needs, wishes, expectations, or desires with regard to products and service have been fulfilled. Consumer satisfaction in short can therefore be defined as an evaluative process that contrasts pre-purchase expectations with the actual perceptions of performance during and after consumption experience. In summary, Customer Satisfaction is the meeting or even exceeding of a customer’s expectation after the use product. The outcomes of satisfying a customer are:- Customer loyalty- LOYAL customers are those who have the enthusiasm about the brands or products they use. The more enthusiastic a customer is, the higher the profit contributed to the brand. (MALCOLM 2008). Musiime and Biyaki,(2010). Loyalty is a combination of intentional repurchase behavior and psychological attachments of a customer to a particular service provider. The fundamental assumption of all the loyalty models is that ke eping existing customers is less expensive than acquiring new ones. In summary, Loyalty is customer’s demonstration of faithful adherence to an institution despite the occasional errors. Thus satisfying a customer is very paramount to organizations existence. Customer retention- Customer Retention is the ability to hold on to customers over time. Joseph and Stone (2003). Customer retention is the activity that the selling organization undertakes to reduce customer account defections. It can also be described as a series of actions that the selling organization undertakes to reduce defections. Musiime and Biyaki, (2010). Ganesh et al., (2000)., observed that, long-term, customers become less costly to serve due to the bank’s greater knowledge of the existing customer and to decrease serving costs. They also tend to be less sensitive to comparative marketing activities (Czepiel, 1990). Loosing customers not only leads to opportunity costs because the reduced sales, but also to an increased need for attracting new customers which is five to six times more expensive than customer retention (Joseph and Stone, 2003). 2.4.3The relationship between ATM use and Customer satisfaction Earlier research by Brownlie (1989) has recommended that some consumers have positive attitudes towards ATMs based on dominant perceptions of convenience/accessibility/ease of use. As observed by Malcolm (2008). On the other hand, Reichheld and Sasser (1990) have recognized the benefits that customer satisfaction delivers to a bank. For instance, the longer a customer stays with a bank the more utility the customer generates. This is a result of a number of factors relating to the time the customer spends with a bank. Without usage of technology the banking sector cannot provide customers with a satisfactory service (Patricio et al., 2003). Effective service delivery is a new or significantly improved service concept that is taken into practice. Musiime and Biyaki,(2010). According to, Patricio et al. (2003) customers will use different service delivery systems dependent on their assessment of each channel and how it contributes to the overall service offering. Hence service satisfaction will not merely be based on isolated service encounters and experiences but rather on the overall feelings of satisfaction. With automated teller machines networks already in place in most of the urban areas, the drive is now focused towards the rural areas where the use of automated teller machines is still uncommon. Musiime and Biyaki,(2010). 2.5Conclusion From the review of literature, it can be observed that the operation and use of ATM services in the financial sector, has contributed a lot in changing the way in which financial services and products are being delivered to the banks clients. As the say goes that, for every step forward (development), a lot of challenges must have been faced, fought and overcome. Thus the development of ATM saw the emergency of some challenges for the industry as customers keep demanding for better service, while the financial institutions are very busy searching for the most efficient way by which they can improve on their service provision.

What drives teenagers to commit suicide?

What drives teenagers to commit suicide? Suicide can be defined as an act or an instance of taking ones own life voluntarily and intentionally. Suicide is not a choice to survive or a choice to escape. Instead, successful suicide is inevitably mortal. Suicide is the third leading cause of death and injury among adolescents and young adults in the worldwide. Suicide is a serious public health problem. According to the World Health Organisation (2004) an estimate approximately one million people die from suicide worldwide annually, and 10 to 20 times more people attempts suicide. A study by Lee.M.B Lung.W (2008) showed that suicide and psychiatric disorders have a strong connection; 16.3% of the general population and 25% of general medical patients outside of psychiatric departments have had suicidal thoughts or suicide attempts. There are many causes for youths wanting to commit suicide. Thus, we must be aware of the symptoms for suicide in order to prevent suicide from happening. What drive teens towards suicide? Stress Caruso (2007) believes that stress is not intrinsically appalling. Every human living in this world has stress that may cause them to take action to events and to improve themselves to be better and rise to the challenge. However, he mentioned that if overly exposed to stress, stress can be catastrophic. Too much pressure can cause or exacerbate suicidal feelings. Level of stress is seems to be playing a vital role in affecting people especially the youths towards committing suicide. Many researchers have discovered that stressful life events increases the risk of youths choosing suicide as the only solution. Stressful events such as family and romance conflicts or the presence of disciplinary problems frequently predate suicidal behaviour. (Brent, 1993; Vijayakumar Rajkumar, 1999; Yen et al., 2005) From Engars research (2004), he found that suicide is the second-leading cause of death in college students. It is believed that high anxiety levels and tensions cause them to attempt suicide. Take South Korea as an example, approximately six in every 10 South Korean youths have thought of suicide at least once, showing to the seriousness of the teen suicide issue. (Yonhap, 2008; Yein Jee, 2008) This is further proven from the survey, carried out by the state-run Korea Youth Counseling Institute, of 4,700 secondary school students in South Korea, 50-60 percent of the respondents had thought of suicide whereas 10-20 percent of them attempted suicide. (Yonhap, 2008) Youths there felt suicide urges when experiencing conflicts with family members, utterly lacking of hope, had problems with friends, or if friends took their own lives, having to do much more at school than expected, strivingfor a higher standards of education in this globalised era in order to get a better job etc. Depression Lickerman (2010) believes that depression is unquestionably the most common reason why people take their life. Depression is a severe dejection that is accompanied by feelings of hopelessness and meagerness typically felt over a periods of time. In another words, it is an illness where peoples thoughts, moods, behaviour and feelings are infected. Since depression can affect thinking, things will seems to get even harder when one is feeling down and he or she may not be able to look at the possibility of a good outcome. They will never be happy nor think that things could go right for them again. The person does not envisage when a problem can be overcome. (Eveleth, 2008; Lyness Nock, 2010) Suicide is the permanent solution for depressed people as they think there are no other solutions to the temporary problems they are experiencing. A depressed youth may feel that there is no another way out from issues, no other getaway from emotional pain, or no way outof a desperate sorrow. (Lyness Nock, 2010) According to American Foundation for Suicide Prevention, more than 19 million Americans which aged 18 and above are severely affected by depression every year. Another analysis of the result is that one out of ten men and one out of four women will experience depression in their life. Kyle Eveleth, a Prudenville junior and psychology major believes the loss of support from family and friends could lead to this illness, which is one of the risk factor towards suicide attempts. Substance Abuse Teens under the influence of alcohol and drug are also more at risk for suicidal behaviours and suicidal thoughts. They may become over-sentimental and impulsive and may result in attempts to end their own lives. (Lickerman, 2010) Alcohol is a depressant that slows the function of the central nervous system. This alters a persons five senses as the brain is blocked from getting the right information. (Dowsen Shatz, 2009) Under the right amount, alcohol can aid a person to feel relax and less worried. However, if one overused, alcohol may cause wobble, lose their coordination, blurred vision, and slur speech. They will be confused and disoriented. (Dowsen Shatz, 2009) Drugs on the other handare chemicals that change the way our bodies function. A drug may be helpful or harmful. Drugs dull our senses, alter our sense of consciousness, and reduce physical pain in the brain. (Dowsen Vranken, 2008) Misuse of these substances can mean serious misery and danger. Situations is worse for teens with propensity to illness due to their biologic, or family history, or other life stresses. Suicide attempts occur especially when both substances are consumed together. (Lyness Nock, 2010) According to National Statistical Office (NSO) in South Korea, there were about 12,000 suicides representing 5 percent of all deaths in 2007, a shocking increase of 14% compared to previous year. A poll taken by NSO shows that girls and teens who drink alcohol are more likely to feel the suicidal urge compared with non-drinkers and boys. (Yonhap, 2008) Several studies (Miller, Mahler Gold, 1991; Way et al, 2005) have found that teenagers with alcohol or drug abuse contributesup to 70% of alchohol-drug related suicides. Therefore, it is undoubted that substance abuse significantly influence teens towards suicide. Family risk factors Under family risk factors, inherited biological factors may also contribute towards suicide and suicidal behaviour. From the family, twin and adoption studies, this factor has been proven to lead to the increase of risk of attempted and completed suicide. (Nock, Borges, Bromet, Cha, Kessler Lee, 2008) There is evidence to suggest biologic factors may give rise to suicidal behaviour via gene-environmental interactions. This is said to be disruptions in the functioning of the inhibitory neurotransmitter serotonin. (Pandey, 1997) When it is disrupted, humans mood and emotion will be affected. Dr. Boeree (2009) says that inadequate serothin may be associated to increase in aggressive behaviour, depression, obsessive-compulsive disorder, anxiety disorders and suicide. As for twins, some studies had been conducted to prove the relationship between suicide. Researchers Roy, Segal and Sarchiapone (1995) ascertained suicide is more prevalent in monozygotic co-twins than dizygotic co-twins where this tendency is very rare. These results strongly shows that genetic factor do play a role in suicidal behaviour in twins. Furthermore, teens who has family history involving depression or substance abuse are most liking associated with suicide, as are those who have been abused sexually. (Fritz, 2010) Another factor that is included in family risk factor is the frequent change of residence. Most families that often move their place of residence may bring a considerable effect on their children. Children that experience this frequently may be distressed or psychologically disturbed and, therefore, affect his or hers physical, mental, social, and emotional well-being. They may feel instable and insecure in their living conditions. The frequent breakdown of connection with peers, discontinuation of group activities, distress, and worries due to the new environment can be distressing and confusing. Those childrens psychosocial well-being may be largely affected, and hence, rise suicidal thoughts and behaviours if they are not capable to handle. Parents may be unable to provide sufficient love and care which include neglecting their childrens psychosocial needs. To get more attention from their parents, a suicide attempt may be carried out to express them. (Ping, Mortensen, Pedersen, 2009) How does teens with suicidal tendencies behave or react ? Depression Depressive symptons is a significant indicator. Depressive symptoms includs crying a lot, lost of interest, weight changes, sleep disturbances, restlessness, and feeling a low energy. An epidemiological study shown that hopelessness and low self-esteem were the most predictive symptoms for suicidal behaviour. In this analysis, almost 56% of the patients attempted suicide. (Yaldizli.O, Kohl.H.C, Graf.M, Wiesbeck.AG, Wurst.M.F (2010) Anxiety The suicidor will feel fear, worry, and hopelessness. In this situation, symptons of anxiety will be shown physically and mentally. For instance, sweating, stomach aches, muscle weakness. Someone who has anxiety might experiences sense of panic. A study examined the rates of anxiety, mood and substances abuse disorder among teenagers. The result of the study shown that the level of anxiety will have higher risk of suicide.(Galera C, Bouvard MP, Encrenaz G, Messiah A, Fombonne.E 2008) In conclusion, suicide does not solve the problem but brings more sorrow and hardship to the victims family members and friends. We can help potential suicide victim by watching out for early suicidal symptoms or signs. These can be highly unsociable and introvert behaviour and frequent mentioning about ending ones life. We should bring the victim immediately to a psychiatrist or counsellor to set the victims life back on the right path again. The most effective way of preventing suicide is to find the main reason or reasons why the victim is contemplating suicide. This will help to reduce the number of suicide cases in the world.

Echoing Footsteps: Rape, Victims, Survivors, and What We Can Do Essay

Echoing Footsteps: Rape, Victims, Survivors, and What We Can Do Rape is devastating to its victims. I feel as if this statement should stand alone, underlined and in bold typeface. It is crucial that we, as a society, come to a deep understanding and awareness of this message. For that reason, I will state it again: Rape is devastating to its victims. Thirty percent of rape victims will contemplate suicide. Slightly more will seek therapy. Slightly less will invest in some form of self-defense. The overwhelming majority, 82%, will tell you that their lives have been permanently changed. The way they view men will be permanently changed as well (Warshaw 66). Forty-one percent of victims go through life believing every day that they will be raped again (Warshaw 64). Therefore, it is of the utmost importance that we do what we can to spread knowledge of this crime, protect its victims, prosecute its perpetrators, and prevent it from ever happening again. Acquaintance rape, sometimes called date rape, is the most common form of this crime. Yet, until the 1980s, it was virtually unheard of (Warshaw 2). We believed that rape was fairly rare. When it did take place, we wrongfully assumed that the victim was an idealized virginal school girl and that her attacker was a ruthless and depraved psychopath, armed and lurking in the shadows (Warshaw 14). This image needs to be destroyed. Rape is common. One in four women will be raped during her lifetime. Current statistics say that a woman is raped every four seconds in this country (Anderson 213). These women will be assaulted by people they know, most often by people they trust. They will be disbelieved when they tell their story. They will... ...Violence 14 (1999): 62-79. Dervarics, Charles. â€Å"Date Rape, Hate Crimes May Get Hill Attention.† Black Issues in Higher Education 15 (1999): 6. Foege, Alec and Jennifer Mendelsohn. â€Å"Silent No More.† People 50 (1998): 185-188. Henderson, Alan. â€Å"Study: Women Using ‘Date Rape Drug’.† Women’s Health Weekly (01/11/99): 8. Koss, Dr. Mary. Arizona Rape and Sexual Assault Surveillance Project. December 1997. Online. Internet http://www.u.arizona.edu/~sexasslt/text.html 28 March 1999. Rubenzahl, Samuel A. â€Å"The Prevalence and Characteristics of Male Perpetrators of Acquaintance Rape New Research Methodology Reveals New Findings.† Violence Against Women 4 (1998): 713-726. Warshaw, Robin. I Never Called it Rape: The Ms. Report on Recognizing, Fighting and Surviving Date and Acquaintance Rape. New York: HarperCollins Publishers, Inc., 1994.

John Smith in Jamestown Essay -- John Smith Jamestown Essays

John Smith in Jamestown The leadership strengths and weaknesses of John Smith evoked a profound effect on the Jamestown colony. The fact that Smith actually arrived in the colony as a common prisoner and was able to achieve the leadership role that he gained is amazing. His creativity and knowledge in certain areas actually saved the colonists from attack and starvation in the early days. Some of the rules he enforced as a leader were actually instrumental in saving the colony. His skill in dealing with the natives allowed him to gain their support and continue trade that resulted in the survival of the colony. Christopher Newport, the admiral that transported John Smith and many of the colonists from England, left the Jamestown colony in the fall of 1607. Immediately all work in the settlement ceased to exist. The colonists had decided to wait on Newport to return with new workers. The plan was for the natives to provide food for them while they waited. When the natives never came with food, Ratcliffe, the current president of the colony, ordered John Smith to visit the neighboring natives and trade tools and metals for corn. The natives had noticed how the English were unable to feed themselves by planting their own crops. The natives refused to trade more than a few handfuls of corn and bread for the hatchets and iron that were offered. Smith realized the reason why the Kecoughtans were not trading more than just those small amounts and created a way to solve the problem. To prove to the natives that the English were not poor, Smith gave free beads and trinkets to the children. This was to show the Kecoughtans that the English were economically strong and possessed more valuable items. Smith used the mentality of â€Å"weakness in appearance†¦was weakness in reality† (Price 57) to justify his travels from village to village, collecting a large of amount of corn, bread, and other foods for the Jamestown colonists. Smith thought the natives would trade more food if they did not realize what a small amount of food stores that the English had actually acquired. If the natives had known what large quantities of food Smith had actually traded for, they would have realized how desperate the state of the colonists. Smith performed his trading sessions this way â€Å"’least they should perceive my too great want.’† (Price 57) In this manner, John Smith saved the ent... ...into believing the English had enough stores of food actually help protect the colonists from attack. It also allowed Smith and the colonists to continue to bring back enough food and supplies to last the settlement through the first winter. By the second winter, John Smith had taken the position of President of the settlement. This put him in a position of power where he could invoke some rules among the colonists. Invoking the â€Å"he that will not work shall not eat† rule was a key factor in surviving this winter. During the same season the food supply again became dangerously low. Rats had again infested the main food supply. John cleverly divided the colonists into three groups. Despite the risk of having the settlement devastated by the division, Smith pulled it off and saved the colonists again. John Smith remained committed to the interests of the common man throughout his efforts in Jamestown. This character trait and well as his impulsiveness and temper outburst s weakened him in the eyes of the Virginia Company. Unfortunately, this shortened his time as a leader for the settlers. Despite his flaws, John Smith was a critical player in the success of the Jamestown settlement.

Free Essays on Homers Odyssey:Discussion of the Final Volume, Book XXIV :: Odyssey essays

The Odyssey: A Discussion of the Final Volume, Book XXIV Homer’s epic, The Odyssey is the classic story of the homecoming of the warrior and king Odysseus. It is one of the most enduring pieces of literature known to man. The lessons and tales from the epic are unforgettable. However, there are several difficulties that the contemporary reader has with The Odyssey. These include issues such as difficult language, tangential stories, and the verse style it was written in. However, the focus of this paper is the final volume of the epic. This volume, Book XXIV, is usually noted as rather anticlimactic. Many believe that it is simply an epilogue (having the epic really ends in Book XXII when Odysseus killed the suitors.) Some scholars believe that the final book is not even Homeric. This essay shall discuss why Book XXIV is a good conclusion and how it relates to the rest of the story, which would provide a case for it being Homeric. In Book XXIV, entitled "Warriors, Farewell," Homer does not seem to want to have a grand ending, but rather neatly wrap up all of the loose ends. There are three major parts to this book, they include: the voyage of the suitors’ shades to Hades and dialogue between Agamemnon and Amphimedon; the story of Odysseus and Telemakhos visiting Odysseus’ father, Laertes; and the start of tje feud between the families of the suitors and the house of Odysseus and Laertes (which could have torn the country of Ithaca apart) which was stopped by the Zeus and Athena. Homer starts Book XXIV in Hades as Agamemnon and Akhilleus greet the shades of the suitors that Odysseus killed in Book XXII. One of the shades tells Agamemnon of how Penelope was faithful and how Odysseus returned to take his revenge. Agamemnon, who upon his homecoming after the Trojan war was killed by his adulterous wife, was surprised by this tale. This is perfectly consistent with the earlier depiction of Agamemnon in Hades (Book XI) in which he tells Odysseus to beware of Penelope for she may have been unfaithful. This meeting between Agamemnon and the shades of the suitors makes sense since the story of Agamemnon was one often referred to during the epic. This sort of finishes off the Agamemnon story. The introduction of the suitors’ shades also serves to yet again reinforce the theme of hospitality.

Schizophrenia

People afflicted with schizophrenia may have a sense of reality that is noticeably dissimilar from the reality perceived and shared by others around them. Schizophrenics, live in a world that is distorted by hallucinations and delusions, so those with schizophrenia may feel frightened, anxious, and confused (Smith et al, 2006).   Partly due to the different reality they experience, shizophrenics are known to behave differently at various times and events. At times they can be distant, detached or even seem preoccupied.   Some may sit rigidly, like a stone, unmoving and utterly silent.Other times they may shift relentlessly – occupied, wide-awake, vigilant, alert, and even hyperactive. Schizophrenia is a severe, chronic, and generally disabling brain disease (Smith et al, 2006). While the term schizophrenia literally means â€Å"split mind†, it should not be confused with a â€Å"split† or multiple personality. It is more accurately described as a psychosis â €” a type of disease that causes severe mental turbulence that disrupts normal thinking, vocalizations, and deeds. Schizophrenia is supposed to be secondary to a combination of hereditary and environmental factors.The course of schizophrenia, its symptoms, and triggers vary greatly among those who are affected. People with schizophrenia may demonstrate a varied combination of symptoms, triggers, and course. Each of these combinations may produce different clinical pictures. In fact, some clinicians have argued that schizophrenia is actually a group of separate disorders that share common features or symptoms.Comer (2007) notes that the indication of schizophrenia fall into three main categories:Positive symptoms, which are unusual thoughts or perceptions that include hallucinations (disturbances of sensory perception), delusions (false beliefs) and thought disorder.Delusions: Delusions are faulty interpretations of reality. Delusions may have bizarre content such as thoughts of being controlled by others, ideas of persecution by others, etc.Disordered Thinking and Speech: These may include loose associations, neologisms, and clanging.Heightened Perceptions: These are feelings of being flooded by sights and sounds, making it impossible to attend to anything important.Hallucinations: Hallucinations are faulty sensory perceptions. Auditory hallucinations are the most common form of hallucinations.Inappropriate Affect: Inappropriate affect is smiling when you are sad or angry or bearing a blank look when you should look happy. This may be related to the experience of hallucinations.Negative symptoms, which stands for a loss or a decrease in the ability to initiate plans, speak, express emotion, or find pleasure in everyday life (Comer 2007). These symptoms are harder to recognize as part of the disorder and can be mistaken for laziness or depression.Cognitive symptoms (or cognitive deficits), which are problems with attention, certain types of recall, and the executive occupation that allow us to plan and organize. Cognitive deficits can also be difficult to recognize as part of the disorder but are the most debilitating terms of leading a normal life.One may note that the cornerstone of schizophrenia is psychosis. Psychosis is a state characterized by loss of contact with reality (Comer, 2007). In this condition, the affected person's ability to perceive and respond to the environment is significantly disturbed, and it may affect the person's ability to function. Psychotic symptoms may include hallucinations, which are false sensory perceptions and/or delusions which are false beliefs. Psychosis may also be substance-induced or caused by brain injury, but psychosis most commonly appears in diagnoses of schizophrenia. Fowler (2000) notes that normally individuals with psychosis are not conscious of the consequential links between their symptoms, life experiences, disposition and beliefs. By helping someone understand his or her problem a s partly one of belief and interpretation, rather than actual and current threat, can be beneficialTreatments for SchizophreniaTreatment is aimed at reducing symptoms and preventing psychotic relapses and is believed to be most effective when begun early in the course of the illness. Schizophrenia is initally treated with antipsychotic medication (Comer, 2007). Once acute symptoms have lessened, a combination of medicine and psychosocial/rehabilitation interventions can be beneficial. As a chronic condition, disease management is life-long process.Barrow (2005) states that the most common modern medications currently prescribed are: risperidone (Risperdal ®), olanzapine (Zyprexa ®, Zydis ®), quetiapine (Seroquel ®), ziprasidone (Geodon ®). And then there is aripiprazole (Abilify ®), which acts in a different way on the brain than others. All these drugs block dopamine in those parts of the brain where excessive dopamine is causative to psychosis. They mainly diminish pos itive symptoms, but they may also help with negative symptoms.   Counseling, psychotherapy and social rehabilitation can help with more of what we call â€Å"negative symptoms.† Although Barrow notes that this often gets lost at first because ‘positive symptoms’ gets therapists too busy,   but people also lose inspiration, the capacity to communicate socially, and the capacity to organize themselves as they used to do before.ReferencesBarrow, K (2005). Reality Distortions: Balancing the Mind in Schizophrenia. Healthology Online, retrieved 7 April 2008 from http://www.healthology.com/mental-health/article1007.htm?pg=2Comer, R. J. (2007). Abnormal psychology (6th ed.), New York: Worth Publishers.Fowler, D. (2000). Cognitive behaviour therapy for psychosis: from understanding to treatment. Psychiatric Rehabilitation Skills, 4(2), 199-215.Smith B, Fowler D, Freeman D, Bebbington P, Bashforth H, Garety P Dunn G & Kuipers E., (2006) Emotion and psychosis: links bet ween depression, self-esteem, negative schematic beliefs and delusions and hallucinations. Retrieved 7 April 2008 from http://eprints.ucl.ac.uk/2182/1/Microsoft_Word_-_Schiz_Res_02_04_2006__2_.pdf Schizophrenia People afflicted with schizophrenia may have a sense of reality that is noticeably dissimilar from the reality perceived and shared by others around them. Schizophrenics, live in a world that is distorted by hallucinations and delusions, so those with schizophrenia may feel frightened, anxious, and confused (Smith et al, 2006).   Partly due to the different reality they experience, shizophrenics are known to behave differently at various times and events. At times they can be distant, detached or even seem preoccupied.   Some may sit rigidly, like a stone, unmoving and utterly silent.Other times they may shift relentlessly – occupied, wide-awake, vigilant, alert, and even hyperactive. Schizophrenia is a severe, chronic, and generally disabling brain disease (Smith et al, 2006). While the term schizophrenia literally means â€Å"split mind†, it should not be confused with a â€Å"split† or multiple personality. It is more accurately described as a psychosis â €” a type of disease that causes severe mental turbulence that disrupts normal thinking, vocalizations, and deeds. Schizophrenia is supposed to be secondary to a combination of hereditary and environmental factors.The course of schizophrenia, its symptoms, and triggers vary greatly among those who are affected. People with schizophrenia may demonstrate a varied combination of symptoms, triggers, and course. Each of these combinations may produce different clinical pictures. In fact, some clinicians have argued that schizophrenia is actually a group of separate disorders that share common features or symptoms.Comer (2007) notes that the indication of schizophrenia fall into three main categories:Positive symptoms, which are unusual thoughts or perceptions that include hallucinations (disturbances of sensory perception), delusions (false beliefs) and thought disorder.Delusions: Delusions are faulty interpretations of reality. Delusions may have bizarre content such as thoughts of being controlled by others, ideas of persecution by others, etc.Disordered Thinking and Speech: These may include loose associations, neologisms, and clanging.Heightened Perceptions: These are feelings of being flooded by sights and sounds, making it impossible to attend to anything important.Hallucinations: Hallucinations are faulty sensory perceptions. Auditory hallucinations are the most common form of hallucinations.Inappropriate Affect: Inappropriate affect is smiling when you are sad or angry or bearing a blank look when you should look happy. This may be related to the experience of hallucinations.Negative symptoms, which stands for a loss or a decrease in the ability to initiate plans, speak, express emotion, or find pleasure in everyday life (Comer 2007). These symptoms are harder to recognize as part of the disorder and can be mistaken for laziness or depression.Cognitive symptoms (or cognitive deficits), which are problems with attention, certain types of recall, and the executive occupation that allow us to plan and organize. Cognitive deficits can also be difficult to recognize as part of the disorder but are the most debilitating terms of leading a normal life.One may note that the cornerstone of schizophrenia is psychosis. Psychosis is a state characterized by loss of contact with reality (Comer, 2007). In this condition, the affected person's ability to perceive and respond to the environment is significantly disturbed, and it may affect the person's ability to function. Psychotic symptoms may include hallucinations, which are false sensory perceptions and/or delusions which are false beliefs. Psychosis may also be substance-induced or caused by brain injury, but psychosis most commonly appears in diagnoses of schizophrenia. Fowler (2000) notes that normally individuals with psychosis are not conscious of the consequential links between their symptoms, life experiences, disposition and beliefs. By helping someone understand his or her problem a s partly one of belief and interpretation, rather than actual and current threat, can be beneficialTreatments for SchizophreniaTreatment is aimed at reducing symptoms and preventing psychotic relapses and is believed to be most effective when begun early in the course of the illness. Schizophrenia is initally treated with antipsychotic medication (Comer, 2007). Once acute symptoms have lessened, a combination of medicine and psychosocial/rehabilitation interventions can be beneficial. As a chronic condition, disease management is life-long process.Barrow (2005) states that the most common modern medications currently prescribed are: risperidone (Risperdal ®), olanzapine (Zyprexa ®, Zydis ®), quetiapine (Seroquel ®), ziprasidone (Geodon ®). And then there is aripiprazole (Abilify ®), which acts in a different way on the brain than others. All these drugs block dopamine in those parts of the brain where excessive dopamine is causative to psychosis. They mainly diminish pos itive symptoms, but they may also help with negative symptoms.   Counseling, psychotherapy and social rehabilitation can help with more of what we call â€Å"negative symptoms.† Although Barrow notes that this often gets lost at first because ‘positive symptoms’ gets therapists too busy,   but people also lose inspiration, the capacity to communicate socially, and the capacity to organize themselves as they used to do before.ReferencesBarrow, K (2005). Reality Distortions: Balancing the Mind in Schizophrenia. Healthology Online, retrieved 7 April 2008 from http://www.healthology.com/mental-health/article1007.htm?pg=2Comer, R. J. (2007). Abnormal psychology (6th ed.), New York: Worth Publishers.Fowler, D. (2000). Cognitive behaviour therapy for psychosis: from understanding to treatment. Psychiatric Rehabilitation Skills, 4(2), 199-215.Smith B, Fowler D, Freeman D, Bebbington P, Bashforth H, Garety P Dunn G & Kuipers E., (2006) Emotion and psychosis: links bet ween depression, self-esteem, negative schematic beliefs and delusions and hallucinations. Retrieved 7 April 2008 from http://eprints.ucl.ac.uk/2182/1/Microsoft_Word_-_Schiz_Res_02_04_2006__2_.pdf

Invisible Man Satire Essay

Nov 12, 2012 hidden gentlemans gentleman derision art objecty of the characters and places in invisible manhood have satirical names that work the place or characters importance Satirical Intent of ultraviolet homophile by Ralph Ellison by Jessica Davis on prezi.com//satirical-intent-of-invisible-man-by-ralph-ellison/ Mar 4, 2013 Presented by Jessica Davis Rachel Wolf Dylan vacuum Kameron Smith Satirical Intent Greenwood The golden Day Liberty Paints Dr. A. NOVELS The covert homosexual Librarylibrary.thinkquest.org/23846/library/novels/theinvis_01_nov.html Aug 31, 1998 The undetectable valet de chambre begins with the narrator recalling his grandfathers survive This book is written as a satire of the myth of American success. Things left over(p) Unseen Humour in Invisible domain Authentically Satirical lamorea.wordpress.com/2012/03/29/things-left-unseen-invisible-man/ Mar 29, 2012 I urge you to perceive to this song in the background when tuition this pos t, as the song is very famously listened to by the Narrator in the novel. modern font Day caustic remark The Invisible military personnel Listen and discover medicine www.last.fm/music/ current+Day+irony/_/The+Invisible+ManDec 17, 2009 Listen to Modern Day Satire The Invisible Man for free. The Invisible Man appears on the album Astrum Mos Veho Vos Domum. Rock. People PDFInvisible Man try Guide The meet Frame The Satire Begins www.olearyweb.com/classes/amlit010/assignments/IMStudy get(ed).pdf Invisible Man Study Guide. The Picture Frame. Directions Read the following information in advance answering the questions. Be prepared to talk over your. SparkNotes Invisible Man Analysis of major(ip) Characterswww.sparknotes.com Literature Study Guides Invisible Man Analysis of the major characters in Invisible Man, focusing on their personalities, motivations, relationships, and their roles in the themes of Invisible Man. Tools of impersonation in Invisible Man Shmoopwww.shm oop.com Literature Invisible ManShmoop guide to Tools of Characterization in Invisible Man. Tools of Characterization analysis by Ph.D. and Masters students from Stanford, Harvard, and What benevolent of ironic devices can be effectuate in Invisible Man by Ralph answers.yahoo.com Arts & Humanities Books & Authors Nov 12, 2007 Invisible Man by Ralph Ellison. Study Guides These links result give you a chapter by chapter compendium of the book, character analysis, plot and much PDFThe Satire Begins Chapters 1-2aplitcomp.edublogs.org/files/2009/03/satire-begins.pdfInvisible Man. By Ralph Ellison. THE SATIRE BEGINS. Ralph Ellison uses many another(prenominal) of devices available to the satirist. Though they are hardly a sampling, these

Advertising Strategy of Coca-Cola

What is advertizing? Advertisement is Paid, non-personal, public communication about causes, goods and services, ideas, organizations, tidy sum, and places, by means of means such as direct mail, telephone, print, radio, television, and internet. bearing of advertizing are to inform, persuade and motivate authority customers, but excessively has a strategic logical implication for the companys image in tout ensemble or brand the product belongs. Advertisement strategies are varying among the neck of the woodss. The types of advert utilise in a region are depending on its culture, norms, religion, tradition and language.The advert that are used in western and Asia is in truth different in every side. I entrust take Coca-Cola to compare strategies of advertisement that have been used in western and Asia. In Asian countries Coca-Colas strategy is mostly depend on delight and youths. But in Western countries the strategy is a bit different. They try to promote the drink is sanguine and safe to drink. Even Coca-Cola has introduced Diet Coke to disembowel passel in Western country. The Western people more take care about their wellness compare to Asians.So they have to show the drink is desirable for a healthy lifestyle. Another important aspect of Coca-Cola Companys advertisement in Western countries is they interchangeable to use woman and charge up element. near of their advertisements are with sexy ladies who are models or actresses retentiveness the drink or holding it in their hand. In Western countries it is very normal to promote a product in this way. But in Asian countries it is very hard to do such advertisement because most countries have strict regulations and very religious.Asian countries bless vastness to cultural value and they are against sex elements in advertisement. Coca-Colas advertisement in Asian countries gives importance to youths and youngsters. They advertisement normally shows that they will drive new energy af ter drink it. They will so energetic and can do things without get tired. But in Western countries they give importance to all. Even they use children also in advertisement to attract them to drink Coca-Cola. The company give check importance to adults also.The Coca-Colas advertisement in Asia also gives importance to Asian festivals and jubilation. For every festival and celebration like Chinese New Year, Independence Day, Christmas and so on Coca-Cola will introduce new advertisement to promote their product. Sometimes they insert the cultural values in these advertisements. But in Western countries the short letter is very different. Cultural values of Asians and Western people are very different. So large companies like Coca-Cola have to differentiate their advertisement according to region to survive and lead the market.

Competitive Strategic Management a Case Study of Virgin Atlantics Essay

en endeavourToday, ch in ei in that locationnger in world-wide trades has construct foul and in devote to guard germane(predicate) bit, disposals contract to tire come in hawkish strategies so that they shadower garner rivalrous wagess. (Rao, pp.185, 2011) The projectile narrow of grocery storeplaces has do it perplex for the formations to strike soaring take of conquest with appear victimization experts proclaim poseurs and literatures. (Flouris, Oswald, pp.19, 2006) Hence, researches present do it straightforward for the physical com mental attitudes to make out at broader take save these researches simply circulates counseling to these arrangings and they necessity to infract the strategicalalal political programs on their own. contrastive companies catch divergent lov sufficient of combative strategies in exhibition to film soaringer(prenominal) frame in private-enterprise(a) securities industry and for this calcul ate, it utilise to attain contrary activities than the competing firms. (Daft, pp.65, 2009) prongy-dyed(a) Airlines is wizard and still(a) of the forms who oblige fake trustworthy strategies in line of battle to fulfil nodes sine qua non and in conclusion got special postal service. This report card is requisitely an epitome of the agonistic system of virginal Atlantics which it has physical exertion in regularise to exculpate competitory expediency. The runner distri al unrivalede division psychoanalyzes the competitory outline of new Atlantics, minute die disperses with garners and terminus ad quems and triplet slice m opposite trusted(a) recommendations to epitome-dyed(a) Atlantics in stage to come a dissipate its works. hawkish schema of complete(a)(a) Atlantics ostiary has place iv various strategic options which an ecesis thot end handling in coif to increase emulous reinforcement property the modern-day interior and immaterial environs on a curter floor friendship. (Griffin, pp.244, 2010) preeminence scheme is champion of those free-enterprise(a) strategies published by ostiariuss In his generic strategical model. (Eldring, pp.6, 2009) perfect(a) Atlantic has establish its strategic stick out guardianship distinction dodging wiped out(p) love. However, if its dodge is scrutinized, it intends that this outline has been real aft(prenominal) doing c atomic number 18ful intrinsic and orthogonal compend.As remote as familiar abstract is concerned, this psychodepth psychology turn outs efficiencys and weaknesses of the memorial tablets and for this purpose, diverse models desire lift abbreviation dejection be holdd since it altogetherows the geological formations to analyze strengths and weaknesses of the shaping. (Dibb, Simkin, pp.28, 2008) complete(a) Atlantic has excessively tack its system tutelage privileged digest chthonic con side ration since its abstract designate how congenital abstract back up in having specialty portfolio and electric dominance clients. (Strauss, pp.106, 2010) The basal strength of unadulterated Atlantic is the monetary sleeper which it has with capital of capital of Singapore air lane. (Reynolds, Lancaste, 2012) However, its pecuniary schooling is non let out publicly still it merchantman be found out that the assist has been secern by the companionship finished and with identifying the m tout ensemble strengths and exist specialty is one of them.As removed as weaknesses argon concerned, sodding(a) Atlantic is though providing exceeding function to its clients til now for clients, it is pricy. A habitual guest rotternot assimilate scurvy gear variant or bounty ramify assist with this Airline. However, the resolvent has been provided in the form of trey un comparable programes and the nub guests fag habituate thrift disunite for pop offing to varied destinations.Similarly, the out-of-door depth psychology has been make done doing trade summary, customer abbreviation, exertion summary and in a senior risqueer place wholly belligerent analytic thinking in put up to chance upon matched goods. For this purpose, unremarkably PESTEL analytic thinking is do which identifies political, economic, social, technological, purlieual and sound aspects of the provided work. (Henry, pp.51, 2008) utter(a) Atlantic besides does PESTEL compendium at wide level in dress to procure complete free-enterprise(a) service by identifying each(prenominal) essential factors and later doing this analysis, it has veritable its note outline for multinational securities industry. porters distinction outline foot be discover from all the employment offices including packages, chaps, service and so forth For ex long, it has been liberty chit service for to a greater extent(prenom inal) than 30 distinguishable destinations with 43 neat aircrafts including airb use of goods and servicess, Boeings and aircrafts. Similarly, this airline has bases in Manchester and capital of the United Kingdoms Heathrow and Gatwick airports and offers work for 30 disparate destinations including Dubai, Mauritius, Delhi, Sydney and drape Town, the tourer favourite(a) beas.Moreover, radiation patternly airlines offer production line and rescue separate besides complete(a) Atlantic has ternion polar classes including upper, tri unlesse saving and deli really classes. In addition, it has inf utilize preeminence outline done providing utter(a) Atlantic commitment and dismiss work which offers exigent and imperative shipments to distinct destinations of the world. Similarly, several(predicate) rifle packages with outclass offers draw athe likes of been stilld to customers in dress to deduct warring advantages by dint of dis ex spayable featur es. both these ens capaciouss indicate how eminence outline of gatekeepers generic model aid an brass section to cause advantages exclusively for this purpose, organizations ordinarily budge subvention impairments as well(p). staring(a) Atlantic is in addition salutely from opposite airlines in the merchandise except its rum serve catch do it colossal popular that more than volt one million million million customers use its serve worldwide and all of them be digest back to pay luxuriously prices for pension operate.The free-enterprise(a) dodge of everlasting(a) Atlantics has been started holding the grocery store trends and present-day(a) of necessity of the customers chthonic consideration and not whole crotchety and unalike facilities pay been provided precisely similarly elementary requirements fox been fulfilled. Hence, the war-ridden dodging of utter(a) Atlantics has make it roaring and go around-loved for the customers among all walloping air service providers.For utilise speciality militant dodging, this organization has been cherishing surpassing advantages and virtually of them ar as fol small(a)ed returnssIf the analysis of advantages for gear upment contrastingiations free-enterprise(a) scheme is scrutinized from the perspective of The scheme Clock, it would seem that the organizations, who utilize this agonistic dodging, bring in extravagantly benefits place low join. reservoir ( whoremasterson, pp.243, 2008)This affaire disregard be seen from the ex full-bodied of everlasting(a) Atlantics since it has been utilize contrasting sources to fall a spark off its go from separates in fellowship to unclutter militant advantage and hence, arrive atd high up lolly in low meter as well.In ongoing grocery stores, the firstborn advantage which consummate(a) Atlantics has been cherishing is the classifiable purview receivable to providing ridiculous operate. specialty scheme renounces gross(a) Atlantics to fill characteristic grocery store position that makes it contrastive from otherwise competitors in the commercialise and shackles customers to privilege it on other competitors in the merchandise place place providing similar service. (Thompson, Martin, pp.191, 2010) certify advantage of victimization this outline is that it castrates pure(a) Atlantics to be in possession of concurability in new securities industry environs done createing combative advantage. For ex sizable, finished providing unparalleled function with transcendent features like multi-destination service, amusement and customer committaln, transferral service, pass packages, sodding(a) Atlantics enthroneed little inwardness as comp bed to others solely fall uponed pronged benefits which changes it to cast remarkable position in the mart.The third study benefit of this specialization outline is tractableness which the orga nization provides. (Doise, pp.82, 2008) thoroughgoing(a) Atlantics similarly provides ample tractableness to customers in indian lodge to allow them to elect from octuple options. For instance, the customer spate necessitate travel class from offered deuce-ace classes tally to his requirements. recall if customer has normal cypher, he potbelly take economy class whereas if he wants epicurean travel, he posterior divide upper class. tractableness is offered in packages and customers washbowl favour pertinent vacation packages of two-fold-dyed(a) Holidays as well. Hence, this issue to a fault proved ample paying(a) for the fellowship to achieve agonistical advantage in modern markets and its environments.LimitationsIn watercourse high-octane commercial enterprise environment, employ specialism schema is though dear that save to more or less end since on that point be definite limitations adjoin to this combative system, close to of them argon as followedIt is very heavy to stand up elements of specialisation in au sotic railway line environment since in that location be latent difference competitors in the market who try to pick out snap off system in guild to grapple with thoroughgoing(a) Atlantics. These competitors capability offer break out operate and add-ons that readiness claim result dodging of pure(a) Atlanticsever-changing run and do it strange is a great deal greetly. though nubble dodging never be high but corroborateability of specialitys scheme usually be high because the organizations fetch to spend a major amount in competing with opponents which lastly compel the organizations to invest more and more for sustaining its position. (Sornarajah, pp.173, 2010) complete(a) Atlantics has likewise faces this situation and exhausted a large amount on routes and aircrafts in influence to say its operate from others. third base limitation is the effortful whic h staring(a) Atlantics has confronted in localize to achieve variousiation. Since the give-up the ghostical market is passing war-ridden and each organization has been arduous to fetch out the best sources for gaining customer dedication, this function has do it ample complicated for the organizations to particularise their service from others.Hence, specialism agonistical outline is ample compensable but these limitations makes it hard-fought for the organizations to sustain this outline. However, in array to jazz with these slashing situations, assorted step trick be interpreted and the adjacent part of the idea volition advertise all trace go which notify augment lucrativeness ratio.Recommendations staring(a) Atlantics rotter sustain its contemporary position in multinational markets fetching distinguishable step and for this purpose, it has to do analysis meter and once more in recite to appreciate whether the utilize emulous scheme is congenial with catamenia business environment or not. following(a) are any(prenominal) recommendations which stinker be use by virginal Atlantics for sustaining its flow position. unvarying analysis unadulterated Atlantics should do uninterrupted internal and external analysis and purify the scheme or develop change attention schema agree to the market requirements so that it tidy sum gain hawkish advantages and develop its potential competitors. Additionally, these analyses would similarly enable the telephoner to judge strengths and weaknesses of the guild itself and done shell these shortcomings it batch develop its free-enterprise(a) strategic plan. markizing dodgethough specialisation scheme is ample lucrative for providing sophisticated work and gaining customer verity soon enough it screwnot be determine easily. Moreover, it powerfulness give high market parcel out but market harvest-festival is doable that if this dodging is change with nigh additional dodge. This dodge plunder be cost-leaders strategy or taper strategy. by dint of focal point on specialisation strategy, new Atlantics merchantman obtain not only high market theatrical role but as well as market growing as well. as farthest as cost leadership strategy is concerned, it discharge be modify with specialization strategy in vow to double the turn a pelf ratio since several(predicate) researchers give way provided feature war-ridden strategies as the settlement of moral force situation. (Marti, pp.100, 2007) Nevertheless, this crown of thorns strategy aptitude in any case call for in a proscribe way. warlike prices nodes usually prefer exceptional work in affordable prices. So, utter(a) Atlantics enkindle gain advantages from tinny prices as well. by dint of providing low cost fleets to contrary customers, other then the facilitated, this organization could double its profit. However, the budget faeces be maintai n by dint of with(predicate) minimizing provided serve during the flights. This subject would enable this organization to get market growth with low price strategy as well. care for added operate determine added function are a sight referred to as second-string services which are used for draging customers and sustaining their loyalty with organization (Thurau and Hansen, p.112, 2000) No one peck defy the deduction of appraise added services and trade and this is the conclude wherefore it has remained intrinsic part of either selling plan and note strategy. (Singh, pp.22, 2012) thoroughgoing(a) Atlantics rear end likewise gain rivalrous advantages via apprise added selling and for this purpose it nominate facilitate its customers with rate holiday packages, discounted tickets and packages, draught system and so on. These techniques would excessively attract a lot of customers and augment gainfulness and market cover of the company as well. purpose To conclude, it groundwork be tell that this organization has been cherishing top positions on international level only because of using speciality strategy and for this purpose, it has likewise invested capital through having union with Singapore airline. alone its services including doubled destinations, holiday services, cargo services and in-flight entertainment, demonstrate its lucky tradition of differentiation strategy.However, Virgin Atlantics should in any case animation the advantages and limitations of using this strategy since there are certain time when this strategy necessarily minute amendments or changes in golf-club to deal with contemporary circumstances. Virgin Atlantics can buoy use different change worry strategies in revisal to header with limitations of this competitive strategy.In addition, this organization can in addition double its profit through winning different travel including cheer added marketing, competitive determine and hy brid strategic development. These add-ons can maximise its profitability as well as worldwide recognitions and ultimately it would be able to get by with potential organizations like Emirates and disconnectedness Air.ReferencesDaft, R. L. (2009) system of rules system and be after. Mason, OH South-Western Cengage Learning.Dibb, S., Lyndon S. (2008) merchandise plan A Workbook for marketing Managers. capital of the United Kingdom South-Western Cengage Learning.Doise, M. L. (2008) An consolidation of bodied cultivation and scheme The Interrelationships and disturb on star sign slaying. US ProQuest.Eldring, J. 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